We empower local businesses

About Us

Signpost was founded in 2010 with a simple but important mission: empower local businesses to build lasting customer relationships.

Today we have 250 employees in three offices and we've helped more than 15,000 merchants.

Come Work with Us

Our Leadership

Stuart Wall Chief Executive Officer

As the CEO and founder of Signpost, Stuart oversees all aspects of strategy, operations and product development. Stuart launched Signpost in 2010 and has since led the company through initial funding from Google Ventures and Spark Capital to the large, growing business Signpost is today. Stuart writes a blog on the local advertising space for the Huffington Post, VentureBeat, Business Insider and CNBC.

Prior to Signpost, Stuart worked at Bain & Company, a leading global consulting firm, where he provided strategic advice to Fortune 500 companies and private equity firms. He graduated summa cum laude with honors from Miami University with a degree in Finance and a double minor in French and Entrepreneurship. Stuart received an MBA with distinction from the Harvard Business School.

Christopher DePatria VP of Enterprise Sales

As Vice President of Enterprise Sales, Chris DePatria is responsible for sales operations and revenue strategy for Signpost's largest customers. Chris started his career at Yahoo! Inc, where he was the youngest director at age 25, managing a sales division of 50 reps. Just prior to joining Signpost, he worked at AOL, where he scaled the sales force to 8 teams and 80 reps in 3 cities. And before AOL, DePatria was at Yodle, where he was involved with direct sales, sales management, and planning helping them reach #35 on Inc 500. Chris resides in Hoboken with his wife, 2 year old son, and dog. He can be found on any given Sunday in section 146 of Metlife stadium watching the New York Giants.

Seth Purcell VP of Engineering

As VP of Engineering, Seth leads software development at Signpost with a focus on quality and continuous improvement.

Seth began his career automating the analysis of genome sequence data at the Broad Institute then moved on to lead the development team at an investment management firm. He left finance to jump into the frenzied tumult of the NYC tech startup scene in 2008 and was previously VP, Engineering at LocalResponse.

Seth studied Aeronautics and Astronautics at MIT.

Andrea Kayal VP of Marketing

As the VP of Marketing, Andrea is responsible for demand generation, brand messaging, creative, marketing automation, marketing communications, PR, and marketing/sales alignment. Prior to joining Signpost, Andrea led marketing teams at TimeLink, Lua and Sailthru. Before transitioning into the tech industry Andrea also worked at Octagon where she managed global marketing initiatives for BMW of North America and MasterCard.

Andrea studied Communications at The University of Michigan and received her MBA from American University.

Beau Brooks VP of Sales

As the VP of Customer Experience, Beau Brooks oversees the Account Management, Retention and Collections groups at Signpost. This encompasses full lifecycle management of customers, from initial product onboarding, to account management and upsell, and finally customer retention. Prior to joining Signpost, Beau managed Customer Retention at Dish Network, a Fortune 200 pay-TV company. He also worked in sales and operations at AMR Air, and led the post-acquisition integration of the air division into the corporate structure.

Beau lives in Denver with his wife and daughter. He graduated Magna Cum Laude from the University of Colorado with degrees in Political Science and Economics, and received an MBA from the University of Denver.

Dusan Balic VP of Finance

Dusan leads the finance team in financial planning and analysis, accounting, cash management, and financial decision support. He works with the leadership team to drive optimal resource allocation across the company while overseeing all day-to-day aspects of the Finance function: closing the books, payroll, purchasing, forecasting, decision support. Dusan started his career at Deloitte in public accounting and has been a licensed CPA for over 20 years. He worked in Microsoft Finance for almost a decade before moving into senior financial leadership positions at both Bazaarvoice and HomeAway in Austin, TX. Dusan lives in Austin with his wife and son and enjoys playing tennis with his boy Daniel. Dusan is a graduate of the University of Houston with degrees in both Finance & Accounting and received his MBA degree from the University of Texas at Austin.

Our Investors