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Marketing is the process of informing the public about your business. It’s a way for customers to know that you’re there, inform them about what you have to offer, and tell them how to get it. Businesses—especially small businesses with limited resources—can benefit from incorporating marketing into their overall business strategy and approach.
When you think of Yelp, you probably think of the website that helps people find local businesses and showcases user-generated reviews. You might not know that there are also Yelp ads—and if you're like most small business owners, you may be unsure of what they are or how to use them.
Have you ever noticed those boxes on the right side of the screen on the Google search engine results page (SERP)? They display information about a particular business, person, product or service. Those are what we call a Google Knowledge Panel. They appear very clearly on desktop devices, but on a mobile device, it can be a little harder to spot.
The Google Review Sticker is a popular and effective way for small businesses to build customer loyalty by allowing customers to leave reviews on their Google listing. Whether you’re a plumber, electrician or even a roofer business, you can use it to your benefit today.
Multichannel marketing is a strategy that companies use to more effectively interact and connect with customers through the use of various different marketing channels. In this day and age, there are seemingly endless options for a business’s marketing channels.
Current assets are assets that can be converted into cash within one year. These include accounts receivable, inventory, and any other liquid asset. A company's financial position is important, so current assets are a vital part of any business.
An organizational chart is a visual representation of how the various levels and people in a company relate to each other and the chain of command. The concept is simple: Person A reports to Person B, who reports to Person C, and so on. In practice, however, getting that structure right can be tricky for a small business.
Yelp is a website and mobile app that connects people with local businesses. Yelpers (users of Yelp) can write reviews about businesses, share their experiences, and connect with other Yelpers. A Harvard Business School study shows that a 1-star improvement on a business’s Yelp rating can lead to a 5-9% revenue increase.
Whether you own a local business that is just starting out or one that's been well established for years, pricing strategy is a critical element that you should keep at the top of your mind. Pricing strategy is an important part of a company's marketing plan. It is the process of defining prices for your services that will enable the company to achieve its goals.