What is a Car Wrap? Is it a Good Investment?
Are you a local business looking for innovative ways to market your business and grow your customer base? Have you already automated your online marketing strategy, and you’re looking to take it to another level?
It’s time to consider car wraps.
Car wraps are one form of marketing you can invest in today, especially if you want to target local demographics.
A car wrap is far more than just a sticker. They are essentially digitally-printed billboards on the exterior surface of a vehicle. Graphic designers work with a business to put the ad together; the vinyl film is then applied to the surface of a vehicle.
Why should car wrapping be considered? Unlike digital ad campaigns and marketing your business on the newspaper or radio, car wraps aren’t a form of social media advertising that can simply be “turned off.”
A wrapped car is unavoidable and has the potential to capture everyone’s attention!
In fact, 98% of in-car audiences indicated they noticed truck-side ads. This form of mobile billboard advertising is also said to generate 2.5 times more attention than a static billboard. This form of advertising can drive a lot more impact for home businesses, such as plumbing or electrical services.
Keep reading to find out all you need to know about car wrapping and the benefits that this form of advertising can bring to your business!
How Much Does a Car Wrap Cost?
Cost. It’s a concern for all businesses. Before investing in car wrapping, you want to make sure you’re aware of all the elements of the cost.
To begin with, the average cost of a car wrap varies from $1,500 to $3,000.
This depends on the type of auto wrap requested (partial wraps or full wraps).
Partial wraps cover both sides and sometimes include bumper decals.
Full wraps cover the decals on the entire body of the vehicle, excluding the windshield.
Full wrap sample from Carvertise.
Apart from the size of the vehicle, the cost also depends on the following factors:
- Printing services
- Vinyl graphic design and production
- Labor/time of design
- Professional installation
- Cost of repainting vehicle
Another factor to consider is the cost of repainting versus vinyl wraps. Custom vehicle wraps give you the option to change the advertisements as you wish, without having to consider the damage to the original paint and the additional cost of repainting each time you want a new ad displayed.
Pro-tip: While car wraps are a great marketing tool and opportunity, you don’t want to overdo it on the design and details! Make it easy on the eyes and only include the most important information such as your business’s name, slogan, logo, phone number, and perhaps the main service.
Benefits of Car Wrap Advertising
So, why should you consider car wrap services over a regular old paint job?
- Subtle but effective advertising: Unlike social media advertising and getting in touch with your customers through text message, you won’t be using a “push” approach of getting your company name out there. Instead, any potential customer that sees your car wrap is going about their daily routine. It’s a very natural form of advertising that is still every bit as effective.
- Great exposure around town and expands your audience: With car wrapping, your company gains more exposure every time the car is driven around. If you travel locally or even long distances for a specialty job, a wrapped car is an excellent way of turning heads and growing your audience.
- Cost-effective: Do you already have service vehicles out and about on the road? You might as well wrap them! Using car wraps makes more effective use of your physical assets and investments.
- Enduring and easily changeable: With wrapped vehicles, you don’t need to invest in a new vehicle if you want to upgrade or change your ad. All you have to do is get the wrapper removed and a new one fixed on. The cost of a total repainting job, for instance, will be more hard-hitting on your business’s bank account.
- Protects the vehicle: Car wrapping can protect the actual structural integrity of the vehicle itself. The lamination from the car wrap adds an extra layer of protection to the surface of your car, preventing damage or wear and tear from any scratches or nicks.
Where to Find a Legitimate Car Wrap Company
If you’re looking to invest in car wrapping, the last thing you want is to be working with scammers. Not doing a thorough background check can result in a car wrap scam, and this little mistake can be a costly one. So, how can you mitigate that risk?
We’ve listed some trusted and legitimate companies below to begin your car wrap marketing.
Wrapmate
Wrapmate prides itself on being the “first-ever nationwide graphics platform.” Unlike the three car wrap advertising companies listed above, Wrapmate focuses solely on designing and installing the wraps, but not the after-wrap marketing of said services.
The cost of your car wrap will vary depending on your vehicle size, the type of wrap you choose, and the type of print you choose.
If you’re keen on opting solely for the design and installation of car wraps on your existing fleet of vehicles, Wrapmate is the way to go!
Wrapify
Established in 2015, Wrapify is another car wrap advertising company that partners with brands interested in the mobile billboarding concept. Like Carvertise, they hire drivers looking to make extra cash and then compensate depending on how far they drive.
Wrapify has over 250,000 drivers, making it suitable for any mass car wrap campaigns you may be structuring. Car models are required to be from 2010 and after, and drivers are required to drive a minimum of 50 miles a day.
Wrapify’s branding goes above just car wrap services, including the following:
Are you interested to know more? Check out Wrapify’s offerings here!
Nickelytics
Nickelytics is another out-of-home advertising-focused company. The company’s major markets are mainly in Florida, including:
- Tampa, Florida
- St. Petersburg, Florida
- Fort Myers, Florida
- Cape Coral, Florida
- Naples, Florida
- Denver, Colorado
- New Orleans, Louisiana
- Portland, Maine
- Knoxville, Tennessee
Car models are those released in 2010 and after. Nickelytics drivers are also those looking to make extra money through these ad campaigns. Like the other brands, they are required to have a clean driving record and safe driving habits.
They must also log a minimum of 30 miles a day, 150 miles per week, and 450 miles monthly.
The company provides three different wrap options for cars: back windshield (rear window), light wrap (only the doors), and full wrap. Their wraps also offer the following benefits:
You can explore your advertising options with Nickelytics here.
Carvertise
Carvertise brings in a unique twist to car wraps by partnering with brands like Uber and Lyft to show off car wrap campaigns for their clients, thus driving exposure on a whole other level. This Delaware-based company works in the following cities:
- Boston
- Chicago
- Dallas
- Los Angeles
- New York City
- Philadelphia
- Wilmington
Carvertise offers both partial and full wraps to drivers from the rideshare and delivery gig niche. The car that is being advertised must be a newer model (2008 and after), and the driver is required to drive at least 30 miles per day, giving your business considerable exposure around the city.
All you have to do is choose your target geography, the driver type, the number of cars for your campaign, and the wrap style.
To launch a campaign with Carvertise, click here!
Boost Your Marketing with Signpost
You can have your in-person marketing covered through car wraps and billboards, but what about the online space?
Digital marketing is also an integral part of any business strategy.
Here at Signpost, we can help you get your online bases covered by helping you manage and build your online reviews, connect you with customers through live chat, and make your payment process with clients more seamless.
Get started with Signpost today!