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Google My Business.

The Quick and Essential Guide to Google My Business

What is Google My Business? Did you know that the average business is found in 1,009 Google searches per month?   Business owners who aren’t leveraging a Google My Business listing are missing out on a goldmine opportunity when it comes to their digital marketing efforts.    Google My Business allows businesses, whether they’re local

A business collaboration inside an office setting.

How Business Collaboration Can Be the Key to Growth

What is Business Collaboration? Did you know that only 8% of companies today feel that their current business model is viable? This startlingly low percentage makes sense once you take into account the impact of collaboration on business activity.    Businesses worldwide are expanding in every aspect of their operations as they seek to reach

An example of a home service business owner creating a website for your business.

Creating a Website for Your Home Service Business: How to and Essential Tips

Why Do I Need a Website For My Home Service Business? Have you ever tried to find a local service provider like an electrician, plumber, or general contractor? It’s not always easy. Customers often have to scour the web to find contact information for businesses in their area, browse website after website, and hope they

A man driving in a car taking part in car wrap advertising.

Thinking of Car Wrap Advertising? Read This First!

What is a Car Wrap? Is it a Good Investment? Are you a local business looking for innovative ways to market your business and grow your customer base? Have you already automated your online marketing strategy, and you’re looking to take it to another level?    It’s time to consider car wraps.    Car wraps

A blank billboard overlooking a highway.

How Much Are Billboards? Costs, Tips, and the Pros and Cons

Billboard Advertising: The Basics Research has shown that 71% of in-car passengers often look at the messages on roadside billboards. Another 37% report looking at outdoor ads every time they pass one. This is an essential statistic that small and local businesses can take great advantage of.  A billboard is a large board propped up

How to Convert Potential Customers into Paying Customers

For all businesses, collecting insights into customers is an integral part of marketing. This includes developing a solid understanding of a business’s existing customers as well as prospects.   A prospect is a potential customer that has an opportunity to be converted into a paying customer. To be classified as a “potential” customer, they must

Auto Services

Promotion Guide For Your Automotive Service Business

September is Automotive Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your auto service and driving more new and repeat business.    Not an auto professional? Don’t worry, we’ll still be sharing insights that will help you to promote  your local business, acquire new customers, and encourage loyalty. Want

7 Ways to Use 7 CTAs Now Supported on Facebook Pages

Facebook just got a little more business-friendly by enabling seven call-to-action buttons for business owners to use on their Facebook business pages. These CTA buttons can link your page to any destination, both on and off the Facebook site. The seven buttons are: Book Now Contact Us Use App Play Game Shop Now Sign Up

massage marketing tips

Massage Marketing: 11 Tips To Promote Your Massage Therapy Business

As a massage therapist, you know how tough it can be to expand your customer base at a time when many consumers are tightening their belts and cutting back on services that they tend to view as optional.  Unfortunately, no one has yet developed an analytics program to present clear numerical data quantifying the health