Building up online reviews is one of the best things you can do for your business. With 72% of customers only choosing to take action after reading customer reviews online, it’s evident that reviews are advantageous for small businesses. In fact, 15% of your customers would have a hard time trusting you and may not
It’s the dream of every business owner to see their business bloom online. Social media has revolutionized the digital marketing age, providing several avenues for small businesses to grow and increase their business exposure. Simultaneously, however, it has also increased competition, making online platforms competitive. This is why it is essential for businesses, big
Facebook continues to be one of the most critical social media platforms for small businesses to tap into. Over 90 million small businesses using Facebook and 7 million leverage the platform for advertising. With these stats in mind, it doesn’t come as a surprise that companies continue to incorporate Facebook into their online reputation management
Social media marketing is a competitive landscape to break into, but it is also one of the most advantageous in digital marketing for local businesses. Being active on social media platforms offers several benefits to small business owners who are willing to invest time and energy in online reputation management. Of course, one of the
In today’s digital marketing era, all business owners will encounter the issue of dealing with a negative review. Despite you pouring all your hard work into pleasing your customers and delivering exceptional quality service, a negative review might occur. As frustrating as it may be, you have to respond to it. Why? Because it’s an
We are pleased to introduce our integration with QuickBooks Desktop. Now, local businesses using the desktop version of QuickBooks can join the 1,000+ businesses who have activated Signpost’s integration with QuickBooks Online and reaped the rewards of our automatic data sync. With this new integration, businesses using QuickBooks Desktop get: Easy Integration –
In his December 4 column for the Local Search Association Insider, “Is the ‘End of Personalization’ an Opportunity for SMBs?”, local business and SaaS expert Neal Polachek wonders whether local businesses can realize the promise of personalized marketing at the same time that enterprise marketers are giving up trying. At Signpost, the answer is
Signpost, the cloud platform that makes marketing simple and effective for local businesses around the country, today announced that it has raised $52 million in a late-stage financing from HighBar Partners and the Bank of Montreal with participation from previous investors Georgian Partners and Spark Capital. The new investment will let Signpost scale its footprint
No business owner is happy to hear that a customer had a bad experience, but receiving negative feedback from time to time is a fact of life. Even the best businesses in the world have a critic or two. 89% of consumers report a willingness to change their negative reviews based on how a
Customers who have activated one of our integrations with popular local business platforms have gotten results. Over 1,200 customers have connected Signpost to their Quickbook Online, Constant Contact, Mailchimp or Square accounts. Those customers have added over 1.5 million contacts to the platform and gotten over 6,000 new reviews. All of our integrations