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Spring Promo

Spring Promotion Ideas for Family-Friendly Recreation Businesses

Almost a month into Spring, it finally seems as though the icy chill of winter has thawed and is behind us. With warming temperatures children everywhere (along with a fair share of adults) are eager to spend more time outdoors.With the right strategy in place and some preparation, you can enjoy returns all season long,

Auto Services

Promotion Guide For Your Automotive Service Business

September is Automotive Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your auto service and driving more new and repeat business.    Not an auto professional? Don’t worry, we’ll still be sharing insights that will help you to promote  your local business, acquire new customers, and encourage loyalty. Want

Getting More Referrals for Your Home Cleaning Business

August is Cleaning Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your cleaning service and driving more new and repeat business.    Not a cleaning professional? Don’t worry, we’ll still be sharing insights that will help you to promote  your local business, acquire new customers, and

Nail Salons: Creating a Referral Program That Works

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes you, it’s time to polish up on these proven promotion techniques.

email- marketing

Email and SMS Marketing Tips for your Contracting Business

  April is Contracting and Home Services month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local contracting and home services professionals. If that includes you, it’s time to roll up

customer loyalty

Loyalty Programs: 5 Metrics for Evaluating and Optimizing

Attracting new customers is tough. And, too often businesses concentrate all their efforts on this endeavor, when they should be focusing on driving repeat business.  Current customers spend 67% more than new customers, so why not develop a winning program to reward these valuable customers and encourage frequent repeat sales? In this series, we’ll be exploring ways to