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Best Practice Guide

How to Create a Small Business Organizational Chart in 2022

An organizational chart is a visual representation of how the various levels and people in a company relate to each other and the chain of command. The concept is simple: Person A reports to Person B, who reports to Person C, and so on. In practice, however, getting that structure right can be tricky for a small business.

How to add photos to your Yelp Review on a desktop or mobile device

Yelp is a website and mobile app that connects people with local businesses. Yelpers (users of Yelp) can write reviews about businesses, share their experiences, and connect with other Yelpers. A Harvard Business School study shows that a 1-star improvement on a business’s Yelp rating can lead to a 5-9% revenue increase.

How to Use Feedback to Your Advantage

How to use feedback to your advantage Getting online reviews isn’t the only way to understand how customers feel about your service. It is also helpful to get feedback from your customers to respond directly and have a one-on-one conversation. Many customers are happy to reach out to a business first if they’ve had a

The Signpost Guide to Electrical Contractor Marketing

Did you know that 92% of small business owners believe that having a website is the most effective digital marketing strategy? While that may be true, only 64% have their own website. That may be due to the fact that most small businesses just don’t know where or how to start their marketing journey.  For

Signpost’s Complete Guide to Plumber Marketing

Do you know that plumbers are expected to see an increased demand for their services in the next five years? This means increased competition in the local markets.   As a plumber in the service industry, it’s essential to stand out from the competition and make a name for your business.   Plumbers may have

Buy Reviews - Featured

The Case Against Buying Online Reviews

Reviews matter.    They act as solid social proof for the quality of your business, directly from the customers themselves.    As far as free advertising goes, positive reviews and word-of-mouth publicity can do wonders to boost your business’s online visibility and credibility. Customers trust other customers who publish honest accounts of their experiences with