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Best Practice Guide

The Signpost Guide to Electrical Contractor Marketing

Did you know that 92% of small business owners believe that having a website is the most effective digital marketing strategy? While that may be true, only 64% have their own website. That may be due to the fact that most small businesses just don’t know where or how to start their marketing journey.  For

Signpost’s Complete Guide to Plumber Marketing

Do you know that plumbers are expected to see an increased demand for their services in the next five years? This means increased competition in the local markets.   As a plumber in the service industry, it’s essential to stand out from the competition and make a name for your business.   Plumbers may have

Buy Reviews - Featured

The Case Against Buying Online Reviews

Reviews matter.    They act as solid social proof for the quality of your business, directly from the customers themselves.    As far as free advertising goes, positive reviews and word-of-mouth publicity can do wonders to boost your business’s online visibility and credibility. Customers trust other customers who publish honest accounts of their experiences with

guide to online review sites - featured

Guide to Online Review Sites

Online Review Sites for Your Business Every business comes to know the importance of an online review.    Whether you’re a small business in your city or even a large corporation, online reviews can impact customers’ perceptions, sales, and your business’s brand image in the long run.   Customers want assurance before spending their money

2020 Holiday Marketing Guide

As we approach the end of the year, acquiring new leads and nurturing customer relationships is increasingly important in order to stand out against the competition, and power through the holidays. Here are some key things to consider to grow and improve your business during this time of year. of consumers plan to shop less

Google My Business

How To Claim A Business on Google

The Internet is a vast and competitive space for local businesses, and if you haven’t already built your business profile across the various platforms social media offers, it’s time to get to it! No matter your type of product or service, whether you’re investing time to boost your local SEO strategy, grow your small business,

Bad Reviews

How to Respond to Negative Feedback

No business owner is happy to hear that a customer had a bad experience, but receiving negative feedback from time to time is a fact of life. Even the best businesses in the world have a critic or two.   89% of consumers report a willingness to change their negative reviews based on how a