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customer loyalty

Loyalty Programs: 5 Metrics for Evaluating and Optimizing

Attracting new customers is tough. And, too often businesses concentrate all their efforts on this endeavor, when they should be focusing on driving repeat business.  Current customers spend 67% more than new customers, so why not develop a winning program to reward these valuable customers and encourage frequent repeat sales? In this series, we’ll be exploring ways to

salon marketing

7 Ways to Market Your Salon to Attract More Customers

When it comes to bringing in more customers to your salon, there’s no more powerful influence than word of mouth referrals from friends. Most people are understandably wary about trying a new stylist, since the consequences of a poor fit can be devastating. A recommendation from a friend, therefore, is a much stronger lure than

7 Ways to Use 7 CTA’s Now Supported on Facebook Pages

Facebook just got a little more business-friendly by enabling seven call-to-action buttons for business owners to use on their Facebook business pages. These CTA buttons can link your page to any destination, both on and off the Facebook site. The seven buttons are: Book Now Contact Us Use App Play Game Shop Now Sign Up

Massage Marketing: 11 Tips To Promote Your Massage Therapy Business

As a massage therapist, you know how tough it can be to expand your customer base at a time when many consumers are tightening their belts and cutting back on services that they tend to view as optional.  Unfortunately, no one has yet developed an analytics program to present clear numerical data quantifying the health

How to Get the Most out of Local Business Direct Mail Marketing

For a local business hoping to increase foot traffic to a brick and mortar location, direct mail marketing is a great way to reach out and touch the neighborhood. While online and mobile marketing are increasingly dominating the advertising horizon, there’s just something unique about a colorful postcard that people hang on to – if it’s also a

24 Free Online Directories to List Your Local Business

As part of a comprehensive local marketing plan, creating at least basic listings in free local online directories is a must-do, even though it will eat up some of your valuable time. Free business listing sites increase your company’s online exposure and help improve your local search ranking results in major search engines like Google, Bing, and Yahoo.

Automotive Marketing Ideas: 10 Surefire Ways to Boost Your Business

When it comes to marketing ideas to grow your auto repair, dealership, bodywork, auto parts and accessories, or car wash business, advertising advice that works for other enterprises may fall short. The problem with the automotive industry is that people don’t generally tend to think about your services until they suddenly need them. So how

How to Collect Phone Numbers for SMS Marketing

SMS or mobile text marketing is a powerful tool that can help you, as a local business, to connect with your customers, build brand loyalty and increase sales during slow periods. In order to get started, however, you need to build your database of phone numbers. How do you go about doing that? Many people

10 Benefits of Local Event Marketing for Your Business

If you’re ready to stir things up and bring in new customers to your local business, there’s no better way than hosting a local event. Whether you hold a grand re-opening, debut a new product or service, have a storewide sale, host a charity event, or just throw a big party, hosting a successful event

Should You List Your Business On YP.com?

When in search of local products and services, consumers are relying on Internet searches at an increasing rate. As a result, business owners know the importance of maximizing the scope of their online presence. Listing your business on as many local directories as possible is incredibly time consuming, and it’s hard to figure out which