Did you know that recognition is the number one thing your employees want from you, their manager, to drive them to work harder? For a small business (or any business, for that matter), positive feedback is essential. Not only is it an indicator that operations are on point, but it can also be a
Online reviews give a voice to customers who are looking to share their customer experience. They act as social proof. Whether you’re a plumber or an electrician, or any other local business that provides a home service, online reviews can significantly impact your business’s reputation. In fact, customers are willing to spend 31% more on
Social media marketing is a competitive landscape to break into, but it is also one of the most advantageous in digital marketing for local businesses. Being active on social media platforms offers several benefits to small business owners who are willing to invest time and energy in online reputation management. Of course, one of the
Facebook continues to be an effective social platform for small and local businesses to leverage. If you don’t have one already, you should set up a Facebook Business Page and amass a following on the popular social network. No matter the industry you’re in, be it operating as an HVAC contractor or even a
We believe that your happy clients are the best marketers for your business. After all, a great referral is much more effective than an advertisement to build trust among prospective clients and close more deals. Referrals have now moved online in the form of reviews, and it’s critical to focus your marketing efforts on generating