Skip to content

Local Business Tips

Google Review Email Template

How to Get Google Reviews Through Email With Templates

Google reviews can drive a lot of traffic and sales impact for local businesses in this tech-driven era. By getting online reviews from customers, you boost your chances of attracting more traffic to your business page, a new customer base, and amplifying your brand image.  Strong Google reviews are a crucial element of SEO and

How To Remove Negative Reviews From Google Search Results

How To Remove Negative Reviews From Google Search Results

A negative review on Google, Facebook, or elsewhere can be devastating – we get it!   Online reviews form part of the crux of reputation management for small business owners. Word-of-mouth and referrals can boost their customer numbers. Business reviews, in particular, form an essential pillar of digital marketing for most modern businesses.    While

how to disable or remove facebook reviews

How to Remove & Disable Facebook Reviews

Facebook was once seen as the go-to social network to connect with friends, family, and broader circles. Over the years since its inception, it has reinvented itself and is now one of the most popular platforms for businesses to show their brand’s worth and attract new customers.  Collecting reviews on Facebook can earn a small

How to Get a Google Review Link For Your Business

The internet is a vast and competitive marketplace where a good review can make or break your business. For local businesses, showcasing star reviews on social media can increase their visibility and attract potential customers. Surveys indicate that customers are willing to spend 31% more money on businesses that have good reviews online.   Reviews

Bad Reviews

How to Respond to Negative Feedback

No business owner is happy to hear that a customer had a bad experience, but receiving negative feedback from time to time is a fact of life. Even the best businesses in the world have a critic or two.   89% of consumers report a willingness to change their negative reviews based on how a

Nail Salons: Creating a Referral Program That Works

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes you, it’s time to polish up on these proven promotion techniques.

salon marketing

7 Ways to Market Your Salon to Attract More Customers

When it comes to bringing in more customers to your salon, there’s no more powerful influence than word of mouth referrals from friends. Most people are understandably wary about trying a new stylist, since the consequences of a poor fit can be devastating. A recommendation from a friend, therefore, is a much stronger lure than

7 Ways to Use 7 CTA’s Now Supported on Facebook Pages

Facebook just got a little more business-friendly by enabling seven call-to-action buttons for business owners to use on their Facebook business pages. These CTA buttons can link your page to any destination, both on and off the Facebook site. The seven buttons are: Book Now Contact Us Use App Play Game Shop Now Sign Up

Massage Marketing: 11 Tips To Promote Your Massage Therapy Business

As a massage therapist, you know how tough it can be to expand your customer base at a time when many consumers are tightening their belts and cutting back on services that they tend to view as optional.  Unfortunately, no one has yet developed an analytics program to present clear numerical data quantifying the health

How to Get the Most out of Local Business Direct Mail Marketing

For a local business hoping to increase foot traffic to a brick and mortar location, direct mail marketing is a great way to reach out and touch the neighborhood. While online and mobile marketing are increasingly dominating the advertising horizon, there’s just something unique about a colorful postcard that people hang on to – if it’s also a