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Local Business Tips

Yelp vs Google Reviews

Yelp vs Google Reviews: Where Should Your Business Spend the Effort?

Yelp vs Google Reviews The competition is high in today’s digital environment; this is true even for small and local businesses. Business owners today have a lot more to worry about than local advertisements and spreading word-of-mouth.  Online reviews are just as important to look into and prioritize. In fact, 9 out of 10 customers

synup vs yext vs signpost

Synup vs Yext vs Signpost: Which Platform is Best for Small and Local Businesses?

Small and medium-sized businesses (SMBs) are the backbone of the U.S. economy. In fact, they represent over 90% of the business population!   With the growth of competition both online and offline, small and local businesses today have to be ready to adapt to the growing trends in social media, reputation management, and more. This is

A home service business owner using sales tracking software.

The Top Sales Tracking Software for Small Home Service Businesses Everywhere

Does My Business Really Need Sales Tracking Software? You don’t have to be a large corporation with hundreds of employees to use sales tracking software. The sales pipeline can be tricky to manage for any business, including small and local businesses.    In fact, 91% of companies with more than just 11 employees utilize sales

Google My Business.

The Quick and Essential Guide to Google My Business

What is Google My Business? Did you know that the average business is found in 1,009 Google searches per month?   Business owners who aren’t leveraging a Google My Business listing are missing out on a goldmine opportunity when it comes to their digital marketing efforts.    Google My Business allows businesses, whether they’re local

A blank billboard overlooking a highway.

How Much Are Billboards? Costs, Tips, and the Pros and Cons

Billboard Advertising: The Basics Research has shown that 71% of in-car passengers often look at the messages on roadside billboards. Another 37% report looking at outdoor ads every time they pass one. This is an essential statistic that small and local businesses can take great advantage of.  A billboard is a large board propped up

A person engaging in text marketing on their phone.

What to Know About Text Message Marketing for Your Home Service Business

What is Text Message Marketing?     Did you know that 68% of consumers say that checking and responding to text messages is the activity they do most on their phones throughout the day?    In a time of extensive email marketing, social media, and various digital marketing methods, text marketing remains one of the

How to Convert Potential Customers into Paying Customers

For all businesses, collecting insights into customers is an integral part of marketing. This includes developing a solid understanding of a business’s existing customers as well as prospects.   A prospect is a potential customer that has an opportunity to be converted into a paying customer. To be classified as a “potential” customer, they must

keeping track of payments template

Template for Keeping Track of Payments

Why You Need to be Keeping Track of Payments for Your Business Cash flow is an area of business management that keeps small business owners up at night. And for good reason! Cash is the lifeblood for any business. The movement of money in and out of your daily operations will impact every aspect of

Buy Reviews - Featured

The Case Against Buying Online Reviews

Reviews matter.    They act as solid social proof for the quality of your business, directly from the customers themselves.    As far as free advertising goes, positive reviews and word-of-mouth publicity can do wonders to boost your business’s online visibility and credibility. Customers trust other customers who publish honest accounts of their experiences with

guide to online review sites - featured

Guide to Online Review Sites

Online Review Sites for Your Business Every business comes to know the importance of an online review.    Whether you’re a small business in your city or even a large corporation, online reviews can impact customers’ perceptions, sales, and your business’s brand image in the long run.   Customers want assurance before spending their money