8 Tips on How to Deal with Angry or Difficult Customers As Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” Knowing how to not only deal with an angry customer but learn from these customer experiences can truly help your business flourish. Unfortunately, upset customers do not always express
Podium vs Birdeye vs Signpost Today, businesses are challenged by the various nuances of social media and digital marketing. It’s more difficult for local and small businesses to establish themselves online, manage their online reviews, and maintain positive customer interactions. This is where reputation management software and platforms come in. A reputation management
Did you know that 2/3 of Facebook users visit the Facebook page of a local business at least once per week? Using Facebook as part of your business’s social media marketing strategy can drive significant returns in the long run. Your Facebook business page acts as a source of information for many of
Yelp vs Google Reviews The competition is high in today’s digital environment; this is true even for small and local businesses. Business owners today have a lot more to worry about than local advertisements and spreading word-of-mouth. Online reviews are just as important to look into and prioritize. In fact, 9 out
Small and medium-sized businesses (SMBs) are the backbone of the U.S. economy. In fact, they represent over 90% of the business population! With the growth of competition both online and offline, small and local businesses today have to be ready to adapt to the growing trends in social media, reputation management, and more. This is
Does My Business Really Need Sales Tracking Software? You don’t have to be a large corporation with hundreds of employees to use sales tracking software. The sales pipeline can be tricky to manage for any business, including small and local businesses. In fact, 91% of companies with more than just 11 employees utilize sales
What is Google My Business? Did you know that the average business is found in 1,009 Google searches per month? Business owners who aren’t leveraging a Google My Business listing are missing out on a goldmine opportunity when it comes to their digital marketing efforts. Google My Business allows businesses, whether they’re local
Billboard Advertising: The Basics Research has shown that 71% of in-car passengers often look at the messages on roadside billboards. Another 37% report looking at outdoor ads every time they pass one. This is an essential statistic that small and local businesses can take great advantage of. A billboard is a large board propped
What is Text Message Marketing? Did you know that 68% of consumers say that checking and responding to text messages is the activity they do most on their phones throughout the day? In a time of extensive email marketing, social media, and various digital marketing methods, text marketing remains one of the
For all businesses, collecting insights into customers is an integral part of marketing. This includes developing a solid understanding of a business’s existing customers as well as prospects. A prospect is a potential customer that has an opportunity to be converted into a paying customer. To be classified as a “potential” customer, they must