In his December 4 column for the Local Search Association Insider, “Is the ‘End of Personalization’ an Opportunity for SMBs?”, local business and SaaS expert Neal Polachek wonders whether local businesses can realize the promise of personalized marketing at the same time that enterprise marketers are giving up trying. At Signpost, the answer is
May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes you, it’s time to polish up on these proven promotion techniques.
Attracting new customers is tough. And, too often businesses concentrate all their efforts on this endeavor, when they should be focusing on driving repeat business. Current customers spend 67% more than new customers, so why not develop a winning program to reward these valuable customers and encourage frequent repeat sales? In this series, we’ll be exploring ways to