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Marketing Tactics

A person engaging in text marketing on their phone.

What to Know About Text Message Marketing for Your Home Service Business

What is Text Message Marketing?     Did you know that 68% of consumers say that checking and responding to text messages is the activity they do most on their phones throughout the day?    In a time of extensive email marketing, social media, and various digital marketing methods, text marketing remains one of the

The Signpost Guide to Electrical Contractor Marketing

Did you know that 92% of small business owners believe that having a website is the most effective digital marketing strategy? While that may be true, only 64% have their own website. That may be due to the fact that most small businesses just don’t know where or how to start their marketing journey.  For

A man sorting through contractor leads.

Boost Your Contracting Business’ Leads Through These Marketing Strategies

If you’re a general contractor, lead generation is essential. As a contractor, building your marketing skills and digital presence can make a significant difference in attracting more potential customers—namely, leads—to your business and its offerings. A qualified lead is someone who could be a potential customer for your business based on their fulfillment of customer

Best Software for Contractors

What Is the Best Software for Contractors?

For general contractors, remodelers, or home service professionals, maximizing efficiency and adopting a tech-enabled solution go hand-in-hand. But what is the best software for contractors?     Whether it be construction estimating, project progress for certain job sites, or providing detailed job costs, implementing project and construction management software that manages these functions for construction or

2020 Holiday Marketing Guide

As we approach the end of the year, acquiring new leads and nurturing customer relationships is increasingly important in order to stand out against the competition, and power through the holidays. Here are some key things to consider to grow and improve your business during this time of year. of consumers plan to shop less