How to Check Out a Company’s Online Reputation: 6 Simple Methods
Reputation management is a simple concept: It’s how a business manages what people think of their company.
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Marketing Tactics
Call Center Outsourcing: Definition, Benefits, and Essential Tips
What is Call Center Outsourcing? Call center outsourcing refers to the practice of shifting your customer care to an external contact or call center that will handle customer phone interactions on behalf of your business. Call center outsourcing is a dynamic customer communication solution that allows you to provide remarkable customer support without incurring
Contact Center vs Call Center: Overview & Key Differences
Contact Center vs Call Center The future of customer service is undergoing a digital transformation. It comes as no surprise that this will have a direct impact on the way local and small businesses develop their customer experience. Customer satisfaction is being redefined due to the emergence of digital channels and omnichannel support provided. But
What is an Answering Service? Information for Small & Local Businesses
What is an Answering Service? Regardless of the type of business you have, be it local, small, or a bigger company, hiring a phone answering service can greatly improve your level of customer support and help your business become better equipped to respond to all customer calls. Answering service companies are those that answer calls
How to Deal with an Angry Customer: 8 Easy-to-Follow Tips
8 Tips on How to Deal with Angry or Difficult Customers As Bill Gates once said, “Your most unhappy customers are your greatest source of learning.” Knowing how to not only deal with an angry customer but learn from these customer experiences can truly help your business flourish. Unfortunately, upset customers do not always express
Birdeye vs Podium vs Signpost: Which is Best for Local Businesses?
Podium vs Birdeye vs Signpost Today, businesses are challenged by the various nuances of social media and digital marketing. It’s more difficult for local and small businesses to establish themselves online, manage their online reviews, and maintain positive customer interactions. This is where reputation management software and platforms come in. A reputation management
Direct Mail Advertising: A Quick Guide for Home Service Professionals
What is Direct Mail Advertising? When was the last time you received marketing material in the mail? Do you feel a sense of wonder as a consumer, guessing what it might be that a small business has sent you? Is it a sale notice? A discount coupon? Perhaps it’s a catalog of new
What to Know About Text Message Marketing for Your Home Service Business
What is Text Message Marketing? Did you know that 68% of consumers say that checking and responding to text messages is the activity they do most on their phones throughout the day? In a time of extensive email marketing, social media, and various digital marketing methods, text marketing remains one of the
The Signpost Guide to Electrical Contractor Marketing
Did you know that 92% of small business owners believe that having a website is the most effective digital marketing strategy? While that may be true, only 64% have their own website. That may be due to the fact that most small businesses just don’t know where or how to start their marketing journey. For
Boost Your Contracting Business’ Leads Through These Marketing Strategies
If you’re a general contractor, lead generation is essential. As a contractor, building your marketing skills and digital presence can make a significant difference in attracting more potential customers—namely, leads—to your business and its offerings. A qualified lead is someone who could be a potential customer for your business based on their fulfillment of