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Mobile Marketing

A man driving in a car taking part in car wrap advertising.

Thinking of Car Wrap Advertising? Read This First!

What is a Car Wrap? Is it a Good Investment? Are you a local business looking for innovative ways to market your business and grow your customer base? Have you already automated your online marketing strategy, and you’re looking to take it to another level?    It’s time to consider car wraps.    Car wraps

A person engaging in text marketing on their phone.

What to Know About Text Message Marketing for Your Home Service Business

What is Text Message Marketing?     Did you know that 68% of consumers say that checking and responding to text messages is the activity they do most on their phones throughout the day?    In a time of extensive email marketing, social media, and various digital marketing methods, text marketing remains one of the

The Signpost Guide to Electrical Contractor Marketing

Did you know that 92% of small business owners believe that having a website is the most effective digital marketing strategy? While that may be true, only 64% have their own website. That may be due to the fact that most small businesses just don’t know where or how to start their marketing journey.  For

2020 Holiday Marketing Guide

As we approach the end of the year, acquiring new leads and nurturing customer relationships is increasingly important in order to stand out against the competition, and power through the holidays. Here are some key things to consider to grow and improve your business during this time of year. of consumers plan to shop less

Local Business

Local Businesses Can Succeed Where Big Businesses Fail

In his December 4 column for the Local Search Association Insider, “Is the ‘End of Personalization’ an Opportunity for SMBs?”, local business and SaaS expert Neal Polachek wonders whether local businesses can realize the promise of personalized marketing at the same time that enterprise marketers are giving up trying.   At Signpost, the answer is

Auto Services

Promotion Guide For Your Automotive Service Business

September is Automotive Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your auto service and driving more new and repeat business.    Not an auto professional? Don’t worry, we’ll still be sharing insights that will help you to promote  your local business, acquire new customers, and encourage loyalty. Want

email- marketing

Email and SMS Marketing Tips for your Contracting Business

  April is Contracting and Home Services month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local contracting and home services professionals. If that includes you, it’s time to roll up

7 Ways to Use 7 CTAs Now Supported on Facebook Pages

Facebook just got a little more business-friendly by enabling seven call-to-action buttons for business owners to use on their Facebook business pages. These CTA buttons can link your page to any destination, both on and off the Facebook site. The seven buttons are: Book Now Contact Us Use App Play Game Shop Now Sign Up

massage marketing tips

Massage Marketing: 11 Tips To Promote Your Massage Therapy Business

As a massage therapist, you know how tough it can be to expand your customer base at a time when many consumers are tightening their belts and cutting back on services that they tend to view as optional.  Unfortunately, no one has yet developed an analytics program to present clear numerical data quantifying the health

How to Collect Phone Numbers for SMS Marketing

SMS or mobile text marketing is a powerful tool that can help you, as a local business, to connect with your customers, build brand loyalty and increase sales during slow periods. In order to get started, however, you need to build your database of phone numbers. How do you go about doing that? Many people