We believe that your happy clients are the best marketers for your business. After all, a great referral is much more effective than an advertisement to build trust among prospective clients and close more deals. Referrals have now moved online in the form of reviews, and it’s critical to focus your marketing efforts on generating
Historically, you may have focused your team on doing great work, and word-of-mouth and referrals will follow on their own. To an extent, that is still true today, when friends and neighbors share tips about contractors they trust. More recently, however, these conversations have moved online – to Google, Yelp, Facebook, Nextdoor, and other
Every business owner knows that the best way to grow their business is through word-of-mouth. However, a one-size-fits-all, automated approach to asking your customers for referrals isn’t always the best choice. We’ve found that small business owners want to take a much more personalized approach so that it reflects their relationships with their customers.
In this edition of our Live Webinar Series, we discuss what it takes to craft the perfect campaign. From audience to subject lines and content to additional tools, we want to make sure you are seeing the most out of the campaigns you’re creating in your Signpost account.
Ratings and reviews are more important to roofers than ever before, and homeowners are increasingly relying on what they read on Google, Yelp, Facebook, and more to form an opinion about your business. The stats don’t lie: • 82% of consumers read online reviews for local businesses (source: BrightLocal) • Consumers read 10 reviews before
Learn about the continued importance of reputation management with a few tips, along with more about Signpost’s customer lifecycle stages and outreach. https://www.youtube.com/watch?v=lC5PUdjpsdw
The following post was contributed by our friends at G2: There’s no doubt about it – word-of-mouth marketing is the new normal. For years now, B2C and B2B companies have embraced review sites like Yelp, TripAdvisor, and G2.com to gather valuable feedback and maintain a pulse on the way their customers are feeling. But
The following post was contributed by our friends at G2: Getting noticed and building an engaged following on social media is the dream for every business. However, finding that perfectly tailored audience proves to be more and more difficult as the number of users across social media increases, and with 1 billion users
We’re excited to announce the release of our integration with Zapier! Zapier enables you to connect Signpost with other important apps to keep your contacts up-to-date and automate your marketing outreach. The Zapier integration creates seamless communication across multiple platforms, so that you don’t need to worry about manual data entry or tasks.
NEW YORK (PRWEB) APRIL 22, 2020 Signpost, a provider of CRM and marketing automation software serving over 20,000 businesses, is pleased to announce the appointment of George Bilbrey as its new Chief Executive Officer succeeding founder Stu Wall. Mr. Bilbrey has over 20 years of experience as a SaaS software executive, managing product management,