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Referral Marketing

A laptop with referral marketing statistics.

The Value of Referral Marketing: Need-to-Know Statistics and Trends

For local businesses, referrals can go a long way.    Referral marketing is a powerful form of word of mouth marketing you can use to boost your conversion rates and attract more loyal customers.   If you have a group of regular and happy customers, asking them to spread the good word about your business to their

A group of people engaging in referral marketing.

A Referral Marketing Guide for Home Service Businesses

What is Referral Marketing, and Why is it So Valuable? It’s time to start thinking about referral marketing.    Why?   92% of customers trust referrals from people they know above all other forms of advertising.    Potential customers are a lot more likely to use your services if they come from a referrer they

Two men shaking hands and building a strong referral network.

Building a Strong Referral Network for Your Home Service Business

What is a Referral Network?  For many home service businesses, growth is a primary objective. Learning how to build a referral network can get you halfway there, by providing you a gateway into a world of new and potential customers.    A referral network is made up of businesses and business professionals who send you

Getting More Referrals for Your Home Cleaning Business

August is Cleaning Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your cleaning service and driving more new and repeat business.    Not a cleaning professional? Don’t worry, we’ll still be sharing insights that will help you to promote  your local business, acquire new customers, and