Facebook was once seen as the go-to social network to connect with friends, family, and broader circles. Over the years since its inception, it has reinvented itself and is now one of the most popular platforms for businesses to show their brand’s worth and attract new customers. Collecting reviews on Facebook can earn a
Facebook continues to be an effective social platform for small and local businesses to leverage. If you don’t have one already, you should set up a Facebook Business Page and amass a following on the popular social network. No matter the industry you’re in, be it operating as an HVAC contractor or even a
Reviews are an integral component of managing local SEO and reputation management online. As if you don’t have enough on your plate with attracting new customers and inviting happy customers to leave reviews, you also have to consider what to do when that doomed fake review appears. Even powerhouses like Amazon struggle with fake
In his December 4 column for the Local Search Association Insider, “Is the ‘End of Personalization’ an Opportunity for SMBs?”, local business and SaaS expert Neal Polachek wonders whether local businesses can realize the promise of personalized marketing at the same time that enterprise marketers are giving up trying. At Signpost, the answer is
No business owner is happy to hear that a customer had a bad experience, but receiving negative feedback from time to time is a fact of life. Even the best businesses in the world have a critic or two. 89% of consumers report a willingness to change their negative reviews based on how a
Customers who have activated one of our integrations with popular local business platforms have gotten results. Over 1,200 customers have connected Signpost to their Quickbook Online, Constant Contact, Mailchimp or Square accounts. Those customers have added over 1.5 million contacts to the platform and gotten over 6,000 new reviews. All of our integrations