May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes you, it’s time to polish up on these proven promotion techniques.
When it comes to bringing in more customers to your salon, there’s no more powerful influence than word of mouth referrals from friends. Most people are understandably wary about trying a new stylist, since the consequences of a poor fit can be devastating. A recommendation from a friend, therefore, is a much stronger lure than
Starting a business isn’t easy. It requires large investments in time, money and your opportunity cost of working elsewhere. With crowded markets, fickle customers and new challenges to face every single day, it’s a daily grind that requires proper planning and steadfast execution. Here at Signpost we are dedicated to helping your salon succeed through