What is the Google Review Sticker?
The Google Review Sticker is a popular and effective way for small businesses to build customer loyalty by allowing customers to leave reviews on their Google listing. Whether you’re a plumber, electrician or even a roofer business, you can use it to your benefit today.
A review sticker is a way for businesses that are listed in Google Business to add a call-to-action button to the default review cards on their business listing. Review stickers include a text label and an icon, and can be customized to match your branding. They let potential customers know that they can rate your business on Google and encourage them to do so.
In this article, we will review how the Google Review Sticker can help you build customer loyalty and how to get your sticker today.
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Eligibility Criteria to Get a “Review Us on Google” Sticker
The stickers come as part of Google’s business marketing kit when you sign up and create a business profile on the GMB platform. However, to get access to these marketing materials, your business must fulfill certain criteria.
These include the following:
Your Business Profile has to be verified by Google.
Your business must have a physical storefront or be a hybrid business. It cannot be a purely service-based business.
Your business must be operating in the regions where the marketing kit is available. Google makes it available for most of the global regions and supports multiple languages as well.
Your business should not belong to a restricted category. These include ATMs, cemeteries, religious services or educational services.
You can read more about the eligibility criteria here.
Is it a digital sticker or a physical decal?
Quite simply, both. The Google Review Sticker comes in two versions: a digital version, which can be added directly to your accounts via an app, and a physical version, which can be applied directly onto your storefront or any other material. The sticker will look the same both in print and digital.
If you want to promote your business on social media, your website or even other online platforms, you can access your digital marketing kit, which is essentially an information pack about your business. This can be printed or downloaded online any time you wish.
If you want physical Google reviews stickers, you’ll have to customize and then order them online. Google will ship these to your small business address. Alternatively, you can just download them as digital assets and get them printed yourself.
To get access to your sticker templates, follow these steps:
Go to the Business Profile marketing materials site here.
Look up your business name.
Choose the stickers you want.
Choose how you’d like to receive those stickers, either as physical stickers like for your storefront window or as a printable format for you to download and use by yourself.
Where to Place Your “Review Us on Google” Sticker
Confused about where to place your stickers? Here’s a list of ideas, including both physical and digital locations, for you to consider:
Do you have a physical storefront for your local business? You can put up window stickers right on your front door or even up on the poster showing off your business hours to remind customers to check out and/or leave online reviews.
You can use digital stickers in your social media posts. For example, if you’re looking to take your reputation management to the next level, you can integrate Instagram stickers into your next campaign and target a new set of customers.
You can design your business cards to include the sticker on one side. This will encourage customer reviews.
When customers are online, they can click on Google review links but for print material, QR codes work better. You can embed your business’s QR code into your printable posters, business cards and other physical marketing materials. After scanning it with a smartphone, customers can be taken to see your Google ratings and business reviews.
How do I get a QR code for Google reviews?
In the previous section, the use of QR codes is helpful tactic to get Google reviews. However, Google’s marketing kit doesn’t include a QR code from the get-go. Google does however grant you the permission to use the search engine’s Google icon with a link to your Business Profile on Google.
You can take advantage of this to make your own QR code. Here’s how:
Sign in to your Google My Business account and click on the location you’d like to create the code for.
Go to your Home page and find the “Get more reviews” card.
Click “Share review form.” This will show your business’s Google reviews link which you can use for the QR code.
Download the QR code and add it to your “Review Us on Google” sticker wherever you like!
Increase subscribers and strengthen your online presence with Signpost’s review management tool
How do you get more followers and subscribers as well as strengthen your online presence? The answer is simple: review management.
In the age of digital marketing and automation, having a strong online presence is crucial to any business. Signpost, an all-in-one review management tool, can help you draw more traffic to your website through its review management features.
Signpost makes it easy for customers to share their experience with your business. Our review management tools give you the power to manage your reviews in one place. You can find out who wrote which review, read and respond to reviews, and even ask reviewers for an update on their experience with your business.
Signpost also allows you to set a reminder for yourself or your staff whenever someone posts a review about you online. This way, you can respond immediately and keep your customers happy and satisfied.
With Signpost’s review management platform and the Google review sticker, you have everything you need to increase your online presence by making it easier for people to share their experience with other people on social media.
Signpost is the cost-effective solution you need. Start a demo today.