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VC Firms See Signpost Pointing to Growth

Some major venture capitalist investors are following the Signpost towards an area of expected growth—helping smaller businesses manage and grow their customer base. New York-based Signpost announced today it has raised $20.5 million in a Series C round of financing led by Toronto-based Georgian Partners along with Spark Capital, OpenView Venture Partners, Scout Ventures, and


Marketing Startup Signpost Raises $20.5M More

Signpost is announcing that it has raised $20.5 million in Series C funding. The company offers consumer marketing tools; it manages customers’ presence on sites like Yelp, and it uses data from things like credit card transactions and social media to send targeted marketing messages that drive sales, referrals and reviews.


Signpost Raises $20.5M to Bring CRM to Brick-and-Mortar

For years, startups have talked about creating a central database for a brick-and-mortar business’s customer activity — and everything they could do once that was in place. But the relative lack of data about consumer behavior in stores has made it difficult for technology companies to create the kind of rounded image of a business’s


Cloud customer database maker Signpost raises $20.5M

New York-area startups and venture capitalists are making funding deals with the hopes of creating the next profitable company. Here’s one deal announced Tuesday: Who gets: Signpost, a maker of cloud-based software that helps businesses manage relationships with repeat customers and attract new ones. The Chelsea-based company’s tools track every email, call, credit card transaction and

Small Business Trends

How and Why Data Will Save Small Business

Small business is in the biggest decline since the industrial revolution. They’re losing ground to bigger businesses, who, in addition to economies of scale, enjoy a data advantage. In today’s environment, companies with the ability to collect, analyze and decide based on data win. Technological breakthroughs will soon make big data universally accessible.

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How Signpost Made 2014 a Breakout year

Signpost makes software that helps small business owners build lasting customer relationships.This is a high growth area of online marketing thanks to digital word-of-mouth and the impact of opinions we all share online about local services. As business owners across the country turn away from chasing vanity metrics such as “likes” and followers, Signpost has seen

How to Put Customers at the Center of Franchise Marketing

This year’s International Franchise Association Convention in Las Vegas was a celebration of all the exciting developments in the franchise world today. The biggest event in the industry, IFA 2015 hosted almost 4,000 professionals that came for forward-thinking keynote speakers, educational sessions and roundtables, and presentations on the latest innovations in franchise management, financing, growth,

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Are Facebook and Yelp Losing the Support of Small Businesses?

Editor’s note: This is a guest post by Stuart Wall, founder and CEO of Signpost. The post went through Pando’s usual editorial process and Mr Wall was not paid for his work.  Last month I struggled to help my sister remove an inaccurate Yelp listing. Her pottery business moved over a year ago, yet many would-be-customers are directed to


The Rise of Marketing Automation in Local’s Next Act

Marketing automation isn’t just for the biggest companies in the world anymore. Thanks to a new crop of local companies, small and medium-sized businesses (SMB) have access to the data and the tools to reach their customers in smart, efficient ways while minimizing the hassle on the backend.