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Signpost Names George Bilbrey as New CEO

George Bilberey



Signpost, a provider of CRM and marketing automation software serving over 20,000 businesses, is pleased to announce the appointment of George Bilbrey as its new Chief Executive Officer succeeding founder Stu Wall.


Mr. Bilbrey has over 20 years of experience as a SaaS software executive, managing product management, data science, customer success teams, as well as overseeing the management of several product divisions. He was most recently the President and Chief Customer Officer at Return Path, an email deliverability platform that scaled to $100 million in revenue and was sold to Validity in 2019. Prior to his role at Return Path, Mr. Bilbrey founded and sold two companies in the marketing technology industry. He began his career in management consulting as a Principal at Mercer Management Consulting (now Oliver Wyman).


“I’m excited to be part of the Signpost team,” said Mr. Bilbrey. ”Signpost is well positioned to help small and medium businesses in the current environment to acquire new customers and grow their relationships with those customers. Upcoming features releases and a continued commitment to our customers and partners should drive continued growth in the business over the long-term.”


“Signpost’s product is more critical now than ever as thousands of businesses are using Signpost to communicate over email and text with their customers during COVID-19. I’ve never been more confident in our executive team and product.” said Founder Stu Wall.


Brian Peters, Managing Director, HighBar Partners and lead investor in Signpost said, “We believe the company provides a premier offering in this segment and George is an excellent addition to lead its next phase of growth.”


As CEO, Mr. Bilbrey will oversee Signpost’s cloud-based SaaS platform which empowers local businesses to manage the full lifecycle of its customer interactions – from initial contact through payment, to online review, referral, and repeat business. Since its founding in 2009, the company was an early entrant into the reputation management space, and has expanded, providing a full suite of data collection, communications, and marketing automation tools.


Signpost is the complete solution used by thousands of local businesses to get more reviews and grow revenue. Using Signpost’s smart CRM and automated text and email marketing, over 20,000 local businesses have significantly improved their ratings, increased revenue, and grown their contact list.

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