What is SMS Marketing? For many local businesses, SMS Marketing (short for Short Message Service Marketing) may seem like a complicated or near-impossible task. This tactic of marketing simply involves the use of text and multimedia messaging to communicate with your customers. If you haven’t tried SMS Marketing or have always thought about giving it
Podium vs Birdeye vs Signpost Today, businesses are challenged by the various nuances of social media and digital marketing. It’s more difficult for local and small businesses to establish themselves online, manage their online reviews, and maintain positive customer interactions. This is where reputation management software and platforms come in. A reputation management
For all businesses, collecting insights into customers is an integral part of marketing. This includes developing a solid understanding of a business’s existing customers as well as prospects. A prospect is a potential customer that has an opportunity to be converted into a paying customer. To be classified as a “potential” customer, they must
We believe that your happy clients are the best marketers for your business. After all, a great referral is much more effective than an advertisement to build trust among prospective clients and close more deals. Referrals have now moved online in the form of reviews, and it’s critical to focus your marketing efforts on generating
Historically, you may have focused your team on doing great work, and word-of-mouth and referrals will follow on their own. To an extent, that is still true today, when friends and neighbors share tips about contractors they trust. More recently, however, these conversations have moved online – to Google, Yelp, Facebook, Nextdoor, and other
The following post was contributed by our friends at G2: There’s no doubt about it – word-of-mouth marketing is the new normal. For years now, B2C and B2B companies have embraced review sites like Yelp, TripAdvisor, and G2.com to gather valuable feedback and maintain a pulse on the way their customers are feeling. But
Signpost, the cloud platform that makes marketing simple and effective for local businesses around the country, today announced that it has raised $52 million in a late-stage financing from HighBar Partners and the Bank of Montreal with participation from previous investors Georgian Partners and Spark Capital. The new investment will let Signpost scale its footprint