Skip to content

Local Business Marketing

Three Steps to Generate More Positive Reviews for Your Business

Three Steps to Generate More Positive Reviews for Your Business

We believe that your happy clients are the best marketers for your business. After all, a great referral is much more effective than an advertisement to build trust among prospective clients and close more deals. Referrals have now moved online in the form of reviews, and it’s critical to focus your marketing efforts on generating

Customer Reviews

How to Use Reviews in Your Marketing: 8 Tips for Displaying Customer Reviews

The following post was contributed by our friends at G2:   There’s no doubt about it – word-of-mouth marketing is the new normal.  For years now, B2C and B2B companies have embraced review sites like Yelp, TripAdvisor, and G2.com to gather valuable feedback and maintain a pulse on the way their customers are feeling.    But

Money

Signpost Raises $52 Million To Arm Main Street With Automated Marketing Technology

Signpost, the cloud platform that makes marketing simple and effective for local businesses around the country, today announced that it has raised $52 million in a late-stage financing from HighBar Partners and the Bank of Montreal with participation from previous investors Georgian Partners and Spark Capital. The new investment will let Signpost scale its footprint

How to Convert Potential Customers into Paying Customers

You’re a local business owner looking to grow your business.  You know there are thousands of potential customers online, but how do you reach them?  And better yet, how do you get them offline and through your front door?  Targeting the right people is only the first step; providing the right incentive to convert them