small business

Everything You Need to Know About Vanity Phone Numbers and How to Choose One

What is a vanity phone number?

10 Tips to Market Your Small Business in 2022

Marketing is the process of informing the public about your business. It’s a way for customers to know that you’re there, inform them about what you have to offer, and tell them how to get it. Businesses—especially small businesses with limited resources—can benefit from incorporating marketing into their overall business strategy and approach.

How to Boost Your Business’s Multichannel Marketing Strategy in 2022

Multichannel marketing is a strategy that companies use to more effectively interact and connect with customers through the use of various different marketing channels. In this day and age, there are seemingly endless options for a business’s marketing channels.

What is Cross Selling? How It Can Help Your Business in 2022

Cross-selling is a sales technique used to sell additional products or services to an existing customer. The idea is based on the logic that if a customer already trusts you, they’re more likely to buy from you and stick around due to customer loyalty.

Referral Business: What Small & Local Businesses Need to Know to Get Started

Referral marketing is a powerful tool that your local business should be using as part of your overall marketing strategy. How powerful is it, exactly? For starters, new customers are four times more likely to purchase or do business with you if referred by a friend or someone they know.

How to Network with Other Local & Small Businesses Just Like Yours

What is Local/Small Business Networking? Small and local businesses are becoming more and more prevalent in today’s society. With that comes more opportunity to network with other local and small business owners. As a business owner, you might be asking yourself, “Do I really need to be networking?” The answer is yes! And

Synup vs Yext vs Signpost: Which Platform is Best for Small and Local Businesses?

Small and medium-sized businesses (SMBs) are the backbone of the U.S. economy. In fact, they represent over 90% of the business population! With the growth of competition both online and offline, small and local businesses today have to be ready to adapt to the growing trends in social media, reputation management, and more. This is

How to Convert Potential Customers into Paying Customers

For all businesses, collecting insights into customers is an integral part of marketing. This includes developing a solid understanding of a business’s existing customers as well as prospects. A prospect is a potential customer that has an opportunity to be converted into a paying customer. To be classified as a “potential” customer, they must

How to Ask Your Customers for Referrals

Every business owner knows that the best way to grow their business is through word-of-mouth. However, a one-size-fits-all, automated approach to asking your customers for referrals isn’t always the best choice. We’ve found that small business owners want to take a much more personalized approach so that it reflects their relationships with their customers.