{"id":168761599,"date":"2021-12-15T05:59:08","date_gmt":"2021-12-15T10:59:08","guid":{"rendered":"https:\/\/www.signpost.com\/?p=168761599"},"modified":"2021-12-21T19:26:37","modified_gmt":"2021-12-22T00:26:37","slug":"contractors-corner-ep-17-giving-your-customers-choices-good-better-best","status":"publish","type":"post","link":"https:\/\/www.signpost.com\/blog\/contractors-corner-ep-17-giving-your-customers-choices-good-better-best\/","title":{"rendered":"Contractor&#8217;s Corner &#8211; Ep 17: Good, Better, and Best &#8211; Giving your Customers Choices"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"168761599\" class=\"elementor elementor-168761599\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-177fd5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"177fd5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c26923c\" data-id=\"c26923c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8c9a2d elementor-widget elementor-widget-video\" data-id=\"b8c9a2d\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/AyibRdqn4Us&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3159a09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3159a09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b3a0f27\" data-id=\"b3a0f27\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07d8090 elementor-widget elementor-widget-heading\" data-id=\"07d8090\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">How do you give your customers choices AND improve your bottom line?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d755dec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d755dec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9f1a8e9\" data-id=\"9f1a8e9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-feca7d6 elementor-widget elementor-widget-text-editor\" data-id=\"feca7d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Learn how you can educate your customers AND give them the tools to afford options they didn&#8217;t know they have.<\/p><p>We heard from Josh Brill of Wisetack who talked about ways that you can give your customers a much wider range of options and may increase the job size.<\/p><p>Replacement or Repair? 3:55<\/p><p>Consultative approach 4:51<\/p><p>Earning trust from your customers 6:23<br \/>Opening possibilities for homeowners 9:35<\/p><p>How to give a &#8220;20% discount&#8221; without reducing your price 11:22<br \/>Getting a competitive advantage by being part of the 10% of contractors 14:45<\/p><p>Talking about financing at the beginning 16:01<br \/>In-person discussions 16:26<\/p><p>\u00a0<\/p><p><b>Learn how <a href=\"http:\/\/www.wisetack.com\/signpost\" target=\"_blank\" rel=\"noopener\">Wisetack<\/a> can help you give your customers more choices and help you get bigger jobs.<\/b><\/p><p>\u00a0<\/p><p><strong><a href=\"https:\/\/signup.signpost.com\/contractorscorner\/\" target=\"_blank\" rel=\"noopener\">See how Signpost can help you capture those 5-star reviews<\/a>\u00a0<\/strong><\/p><div>\u00a0<\/div><div>\u00a0<\/div><div>\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e14bfd1 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"e14bfd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ed38af elementor-widget elementor-widget-heading\" data-id=\"0ed38af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Related Content<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-811482d elementor-widget elementor-widget-image\" data-id=\"811482d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.signpost.com\/blog\/contractors-corner-ep-16-striving-for-a-5-star-customer-experience\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"576\" src=\"https:\/\/www.signpost.com\/wp-content\/uploads\/2021\/11\/Ep-16-Contractors-Corner-Square-1.jpg\" class=\"attachment-large size-large wp-image-168761524\" alt=\"\" srcset=\"https:\/\/www.signpost.com\/wp-content\/uploads\/2021\/11\/Ep-16-Contractors-Corner-Square-1.jpg 576w, https:\/\/www.signpost.com\/wp-content\/uploads\/2021\/11\/Ep-16-Contractors-Corner-Square-1-300x300.jpg 300w, https:\/\/www.signpost.com\/wp-content\/uploads\/2021\/11\/Ep-16-Contractors-Corner-Square-1-150x150.jpg 150w, https:\/\/www.signpost.com\/wp-content\/uploads\/2021\/11\/Ep-16-Contractors-Corner-Square-1-500x500.jpg 500w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2680a elementor-widget elementor-widget-image\" data-id=\"cc2680a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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class=\"elementor-element elementor-element-37735f5 elementor-widget elementor-widget-image\" data-id=\"37735f5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.signpost.com\/blog\/contractors-corner-ep-14-secrets-to-goldmining-your-leads\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"576\" height=\"576\" src=\"https:\/\/www.signpost.com\/wp-content\/uploads\/2021\/09\/Ep-14-Contractors-Corner-Square-1.jpg\" class=\"attachment-large size-large wp-image-168761046\" alt=\"\" srcset=\"https:\/\/www.signpost.com\/wp-content\/uploads\/2021\/09\/Ep-14-Contractors-Corner-Square-1.jpg 576w, https:\/\/www.signpost.com\/wp-content\/uploads\/2021\/09\/Ep-14-Contractors-Corner-Square-1-300x300.jpg 300w, https:\/\/www.signpost.com\/wp-content\/uploads\/2021\/09\/Ep-14-Contractors-Corner-Square-1-150x150.jpg 150w, https:\/\/www.signpost.com\/wp-content\/uploads\/2021\/09\/Ep-14-Contractors-Corner-Square-1-500x500.jpg 500w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a91b081 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a91b081\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4deeb3f\" data-id=\"4deeb3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c6566f elementor-widget elementor-widget-html\" data-id=\"9c6566f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"text\/javascript\">\r\nlet style = document.createElement('style');\r\nstyle.innerHTML = '.ub-emb-scroll-wrapper, .ub-emb-backdrop{pointer-events:none;}.ub-emb-scroll-wrapper>*{pointer-events:all;}.ub-emb-backdrop-transparent{position:fixed;width:100vw;height:100vh;top:0;left:0;z-index:20;}';\r\ndocument.body.appendChild(style);\r\nvar scrollDisable = setInterval(function(){\r\n\tif( document.querySelector('.ub-emb-backdrop') && document.body.style.overflow != 'hidden' ){\r\n\t\tdocument.body.style.overflow = 'hidden';\r\n\t\twindow.scrollTo(0, 0);\r\n\t}\r\n\telse if(!document.querySelector('.ub-emb-backdrop') && document.body.style.overflow == 'hidden'){\r\n\t\tdocument.body.style.overflow = '';\r\n\t}\r\n\r\n\tif(document.querySelector('.ub-emb-backdrop') && !document.querySelector('.ub-emb-backdrop-transparent')){\r\n\t\tlet bd = document.querySelector('.ub-emb-backdrop');\r\n\t\tlet bdT = document.createElement('div');\r\n\t\tbdT.className = 'ub-emb-backdrop-transparent';\r\n\t\tbd.parentElement.insertBefore(bdT, bd);\r\n\t}\r\n}, 50);\r\n<\/script>\r\n\r\n<style>\r\n  \r\n  .ub-emb-iframe-wrapper .ub-emb-close {\r\n  \tvisibility: hidden;\r\n  }\r\n  \r\n<\/style> \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learn how you can give your customers the financing tools they need to make the right investment in their home and you can boost your bottom line. Josh Brill of Wisetack explains how this is like giving your customers a 20% discount without reducing your cost and it creates happy, satisfied customers.<\/p>\n","protected":false},"author":9,"featured_media":168761633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[214,31],"tags":[276,269],"acf":[],"_links":{"self":[{"href":"https:\/\/www.signpost.com\/wp-json\/wp\/v2\/posts\/168761599"}],"collection":[{"href":"https:\/\/www.signpost.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.signpost.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.signpost.com\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.signpost.com\/wp-json\/wp\/v2\/comments?post=168761599"}],"version-history":[{"count":0,"href":"https:\/\/www.signpost.com\/wp-json\/wp\/v2\/posts\/168761599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.signpost.com\/wp-json\/wp\/v2\/media\/168761633"}],"wp:attachment":[{"href":"https:\/\/www.signpost.com\/wp-json\/wp\/v2\/media?parent=168761599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.signpost.com\/wp-json\/wp\/v2\/categories?post=168761599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.signpost.com\/wp-json\/wp\/v2\/tags?post=168761599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}