COMING SOON!
Most contractors have hundreds of past customers sitting in a database nobody has touched since the invoice cleared. Customer Retention sends email and text campaigns to those customers, timed to the work you did for them.
How it works
1
Your customers are already here, along with what you did for them and when.
2
Build a segment, or use one that's ready to go, like everyone you served last spring.
3
Send by email or text, once or on a schedule, and watch what comes back in.
Email and text, sent to the right people.
Email campaigns and newsletters
Write it, send it, or set it to go out on a schedule. Seasonal offers, maintenance reminders, or a simple note that you're still around.
Text campaigns for the ones who don't read email
The same campaign by text, from the number they already have. Most homeowners will read a text within minutes and let an email sit for a week.
Segments built from real jobs
Sort by what you did, what it cost, when you did it, and where they live. Everyone who got a water heater in 2023 is a list you can send to today.
No list to import or maintain
Your contacts are already in SignpostAI because they came through your phone, your booking link, and your invoices. Nothing to export from one system and clean up in another.
Personalized without the work
Names, service history, and details fill themselves in, so a hundred customers get a message that reads like it was written to them.
Sequences that run without you
Set a follow-up to go out at the interval that fits the work. Annual service, seasonal checks, or a check-in a year after a big install.
Common questions
Do you do email marketing?
Yes. Email campaigns, newsletters, and automated sequences, plus the same campaigns by text if you want them read faster.
Do I have to import my customer list?
No. The customers who came through SignpostAI are already here with their job history attached. If you have a list from somewhere else, you can bring it in.
What do I actually send?
Most owners start with seasonal reminders and offers to past customers. A spring tune-up note to everyone you serviced last fall is usually the first campaign, and usually the one that pays for itself.
How is this different from Mailchimp?
Mailchimp knows an email address. SignpostAI knows what you installed, what it cost, and when. That's the difference between sending everyone the same offer and sending the right one to the right customers.
Can I send to people who never hired me?
Yes, you can send to any segment. Most of the value here is in past customers, since they already trust you and cost nothing to reach.
Do I need to write everything myself?
You control what goes out. Templates and personalization handle the assembly, so a campaign is closer to filling in a few fields than writing from scratch.
Stop buying customers you already have.
The people who've paid you once are the cheapest work you'll ever get. Customer Retention goes back to them for you.
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