OUR STORY

Nobody got into the trades to answer phones.

We built SignpostAI for the people who keep the lights on, the water running, and the heat working.

Worker in blue uniform and helmet using hammer on a dark surface against sky background.
Every day, great businesses lose customers they deserved to win.

Not because they aren't good at the work. Because they were too busy doing it.

The phone rings while you're on a ladder, and it goes to voicemail. A lead texts while you're driving to the next job, and by the time you see it, they've moved on. A customer messages while you're elbow-deep under a sink, and there's no one to answer.

You run the business and do the work at the same time. That takes everything you've got. We built SignpostAI so the customer side never slips, no matter how busy the day gets. Because the first business to respond is the one that wins the job, and we make sure that's you.
A photo of Luke Wilson, CEO of SignpostAI
Luke Wilson
CEO of Signpost

What we believe

1
Tradespeople should be on the job, not on the phone.
You didn't get into this work to chase voicemails and answer texts from a ladder. The work is the work. Everything around it should get out of your way.
2
One person shouldn't have to be a whole department.
Most of our customers are the technician, dispatcher, salesperson, and support rep all at once. There's no one left to catch the call when both hands are full. That's the part we handle.
3
No one should lose a customer for being too busy doing great work.
Losing a job because you were under a sink when the phone rang isn't a personal failing. It's a gap. And we exist to close it.

Our Leadership

A photo of Luke Wilson, CEO of SignpostAI
Luke Wilson
CEO
Bio
A headshot of Allyson Clarke, CFO of SignpostAI
Allyson Clarke
CFO
Bio
A headshot of Jim Miller, CTO of SignpostAI
Jim Miller
CTO
Bio
A headshot of Sydney Andersen, VP of GTM at SignpostAI
Sydney Andersen
VP of GTM
Bio
A headshot of Karlie Bryn, Head of Growth at SignpostAI
Karlie Bryn
Head of Growth
Bio
A headshot of Renan Zelaya, Head of Engineering at SignpostAI
Renan Zelaya
Head of Engineering
Bio
A headshot of Paulina Aguilar, Executive Operations Manager at SignpostAI
Paulina Aguilar
Executive Operations Manager
Bio

Built for the hardest-working people in business.

You handle the work that needs your hands. We'll make sure no customer is left waiting while you're busy doing what you do best.