Every day, great businesses lose customers they deserved to win.
Not because they aren't good at the work. Because they were too busy doing it.
The phone rings while you're on a ladder, and it goes to voicemail. A lead texts while you're driving to the next job, and by the time you see it, they've moved on. A customer messages while you're elbow-deep under a sink, and there's no one to answer.
You run the business and do the work at the same time. That takes everything you've got. We built SignpostAI so the customer side never slips, no matter how busy the day gets. Because the first business to respond is the one that wins the job, and we make sure that's you.
Not because they aren't good at the work. Because they were too busy doing it.
The phone rings while you're on a ladder, and it goes to voicemail. A lead texts while you're driving to the next job, and by the time you see it, they've moved on. A customer messages while you're elbow-deep under a sink, and there's no one to answer.
You run the business and do the work at the same time. That takes everything you've got. We built SignpostAI so the customer side never slips, no matter how busy the day gets. Because the first business to respond is the one that wins the job, and we make sure that's you.

Luke Wilson
CEO of Signpost
What we believe
1
Tradespeople should be on the job, not on the phone.
You didn't get into this work to chase voicemails and answer texts from a ladder. The work is the work. Everything around it should get out of your way.
2
One person shouldn't have to be a whole department.
Most of our customers are the technician, dispatcher, salesperson, and support rep all at once. There's no one left to catch the call when both hands are full. That's the part we handle.
3
No one should lose a customer for being too busy doing great work.
Losing a job because you were under a sink when the phone rang isn't a personal failing. It's a gap. And we exist to close it.
Built for the hardest-working people in business.
You handle the work that needs your hands. We'll make sure no customer is left waiting while you're busy doing what you do best.






