Most contractors have hundreds of past customers nobody has contacted since the invoice cleared. Those people already trust you, already know your truck, and are the cheapest work you'll ever get. Repeat Business goes back to them for you.
How it works
1
Your past customers are already here, along with what you did for them and when.
2
Build a campaign from a segment, like everyone you serviced last fall.
3
Send by email or text, on a schedule, and let it follow up on its own.
Email and text, sent to the right people.
Turn one job into the next one
A customer who hired you once is far likelier to hire you again than a stranger is to hire you at all. Campaigns bring them back instead of leaving them to forget your name.
Email and text in the same campaign
Email for the offer, text for the ones who never open email. Both in one sequence, from the number and address they already recognize.
Follow-ups that respond to what happened
If someone opened the email and didn't book, they get a text a few days later. If they never opened it, they get something different. The sequence adjusts without you watching it.
Offers that stay inside your radius
Target by postal code so a spring promotion only reaches the neighborhoods you're willing to drive to. No fielding calls from an hour outside your area.
Segments built from real jobs
Sort by what you did, when you did it, and where they live. Everyone who got a water heater three years ago is a list you can send to this afternoon.
No list to import or maintain
Your customers are already here, because they came through your phone, your booking link, and your invoices. Nothing to export from one system and clean up in another.
Common questions
What do I actually send?
Most owners start with a seasonal reminder to past customers. A spring tune-up note to everyone you serviced last fall is usually the first campaign, and usually the one that pays for itself.
Is this email marketing, or texting?
Both, in the same campaign. Text gets read in minutes, email gives you room to explain an offer. Most campaigns use the two together.
Do I have to import my customer list?
No. Customers who came through SignpostAI are already here with their job history attached. If you have a list somewhere else, you can bring it in.
How is this different from Mailchimp?
Mailchimp knows an email address. SignpostAI knows what you installed, what it cost, and when. That's the difference between sending everyone the same offer and sending the right one to the right customers.
Do I need to write everything myself?
You decide what goes out. Templates and personalization handle the assembly, so building a campaign is closer to filling in fields than writing from scratch.
Can I send to people who never hired me?
You can send to any segment. The value here is in past customers, since they already trust you and cost nothing to reach.
Stop buying customers you already have.
The people who've paid you once are the cheapest work you'll ever get. Repeat Business goes back to them for you.
