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Email Marketing

2020 Holiday Marketing Guide

As we approach the end of the year, acquiring new leads and nurturing customer relationships is increasingly important in order to stand out against the competition, and power through the holidays. Here are some key things to consider to grow and improve your business during this time of year. of consumers plan to shop less

Local Business

Local Businesses Can Succeed Where Big Businesses Fail

In his December 4 column for the Local Search Association Insider, “Is the ‘End of Personalization’ an Opportunity for SMBs?”, local business and SaaS expert Neal Polachek wonders whether local businesses can realize the promise of personalized marketing at the same time that enterprise marketers are giving up trying.   At Signpost, the answer is

Nail Salons: Creating a Referral Program That Works

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes you, it’s time to polish up on these proven promotion techniques.

email- marketing

Email and SMS Marketing Tips for your Contracting Business

April is Contracting and Home Services month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local contracting and home services professionals. If that includes you, it’s time to roll up your sleeves

salon marketing

7 Ways to Market Your Salon to Attract More Customers

When it comes to bringing in more customers to your salon, there’s no more powerful influence than word of mouth referrals from friends. Most people are understandably wary about trying a new stylist, since the consequences of a poor fit can be devastating. A recommendation from a friend, therefore, is a much stronger lure than

7 Ways to Use 7 CTAs Now Supported on Facebook Pages

Facebook just got a little more business-friendly by enabling seven call-to-action buttons for business owners to use on their Facebook business pages. These CTA buttons can link your page to any destination, both on and off the Facebook site. The seven buttons are: Book Now Contact Us Use App Play Game Shop Now Sign Up

Massage Marketing: 11 Tips To Promote Your Massage Therapy Business

As a massage therapist, you know how tough it can be to expand your customer base at a time when many consumers are tightening their belts and cutting back on services that they tend to view as optional.  Unfortunately, no one has yet developed an analytics program to present clear numerical data quantifying the health

How to Get the Most out of Local Business Direct Mail Marketing

For a local business hoping to increase foot traffic to a brick and mortar location, direct mail marketing is a great way to reach out and touch the neighborhood. While online and mobile marketing are increasingly dominating the advertising horizon, there’s just something unique about a colorful postcard that people hang on to – if it’s also a

salon marketing

Promoting Your Chiropractic Office: 9 Tips for Chiropractor Marketing

Simply offering top-notch services for a chiropractor is no longer enough to get patients into your office. Potential patients need to know how good your services are before they try them out, and online directories, listings and review websites make this information accessible. Existing patients are valuable in terms of repeat business and a referral

salon marketing

Promoting Your Salon: 12 Tips for Salon Marketing

Starting a business isn’t easy.  It requires large investments in time, money and your opportunity cost of working elsewhere. With crowded markets, fickle customers and new challenges to face every single day, it’s a daily grind that requires proper planning and steadfast execution. Here at Signpost we are dedicated to helping your salon succeed through

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