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A roofer working on the job enjoying his roofing marketing efforts.

The Signpost Guide to Marketing Your Roofing Business

Did you know that the roofing industry is expected to reach $19.9 billion in market value in 2021? This presents a massive opportunity for a roofing company to optimize its
A plumber fixing a sink and enjoying success due to increasing their plumber reviews.

How Plumbers Can Gain More Online Reviews and Become #1 in Their Area

I’m a Plumber… Do I Need Online Reviews? Did you know that customers are willing to spend 31% more on a business with amazing reviews?  Online reviews showcase a customer’s rating
Implementing HVAC marketing for home business services.

The Signpost Guide to Marketing Your HVAC Business

For HVAC contractors, growing HVAC leads is important to ensure the long-term success of their business. Developing a strong marketing plan for home services businesses can significantly impact customer acquisition

Signpost Partners with the Painting Contractors Association

We are incredibly excited to join the Painting Contractors Association (PCA) as an Industry Partner. PCA is a leading industry organization that has built a community of paint contractors who continue to raise Industry Standards for over 130 years. 

Signpost Joins PHCC to Help Plumbing and HVAC Contractors

Signpost recently joined PHCC, the Plumbing, Heating and Cooling Contractors Association as a new associate member. PHCC is one of the largest and oldest trade associations in the United States.
A laptop with referral marketing statistics.

The Value of Referral Marketing: Need-to-Know Statistics and Trends

For local businesses, referrals can go a long way.  Referral marketing is a powerful form of word of mouth marketing you can use to boost your conversion rates and attract
A group of people engaging in referral marketing.

A Referral Marketing Guide for Home Service Businesses

What is Referral Marketing, and Why is it So Valuable? It’s time to start thinking about referral marketing.    Why?   92% of customers trust referrals from people they know
A person engaging in text marketing on their phone.

What to Know About Text Message Marketing for Your Home Service Business

What is Text Message Marketing?     Did you know that 68% of consumers say that checking and responding to text messages is the activity they do most on their

The Signpost Guide to Electrical Contractor Marketing

Did you know that 92% of small business owners believe that having a website is the most effective digital marketing strategy? While that may be true, only 64% have their
A woman counting money while deciding how to ask for payment for services rendered for another client.

Asking for Payment for Services Rendered When a Customer Doesn’t Pay

Did you know that almost a third of small businesses wait over 30 days to get paid by their customers after a service has been rendered? Not getting the amount
A man sorting through contractor leads.

Boost Your Contracting Business’ Leads Through These Marketing Strategies

If you’re a general contractor, lead generation is essential. As a contractor, building your marketing skills and digital presence can make a significant difference in attracting more potential customers—namely, leads—to

Signpost and ServiceMonster Team Up for Home Cleaning Services

Signpost and ServiceMonster have teamed up to offer home cleaning service-based businesses the tools they need to create an exceptional customer experience before, during, and after the job