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10 Tips to Market Your Small Business in 2022
Marketing is the process of informing the public about your business. It’s a way for customers to know that you’re there, inform them about what you have to offer, and tell them how to get it. Businesses—especially small businesses with limited resources—can benefit from incorporating marketing into their overall business strategy and approach.
How to Cancel Yelp Ads – What You Need to Know as a Business Owner in 2022
When you think of Yelp, you probably think of the website that helps people find local businesses and showcases user-generated reviews. You might not know that there are also Yelp ads—and if you're like most small business owners, you may be unsure of what they are or how to use them.
Google Knowledge Panel Verification – How To Claim it for Increased Business
Have you ever noticed those boxes on the right side of the screen on the Google search engine results page (SERP)? They display information about a particular business, person, product or service. Those are what we call a Google Knowledge Panel. They appear very clearly on desktop devices, but on a mobile device, it can be a little harder to spot.
How to Get the ‘Review Us on Google Sticker’ for Your Business in 2022
The Google Review Sticker is a popular and effective way for small businesses to build customer loyalty by allowing customers to leave reviews on their Google listing. Whether you’re a plumber, electrician or even a roofer business, you can use it to your benefit today.
How to Boost Your Business’s Multichannel Marketing Strategy in 2022
Multichannel marketing is a strategy that companies use to more effectively interact and connect with customers through the use of various different marketing channels. In this day and age, there are seemingly endless options for a business’s marketing channels.
How to Calculate Current Assets & How It Can Increase Your Business’s Value in 2022
Current assets are assets that can be converted into cash within one year. These include accounts receivable, inventory, and any other liquid asset. A company's financial position is important, so current assets are a vital part of any business.
How to Create a Small Business Organizational Chart in 2022
An organizational chart is a visual representation of how the various levels and people in a company relate to each other and the chain of command. The concept is simple: Person A reports to Person B, who reports to Person C, and so on. In practice, however, getting that structure right can be tricky for a small business.
How to add photos to your Yelp Review on a desktop or mobile device
Yelp is a website and mobile app that connects people with local businesses. Yelpers (users of Yelp) can write reviews about businesses, share their experiences, and connect with other Yelpers. A Harvard Business School study shows that a 1-star improvement on a business’s Yelp rating can lead to a 5-9% revenue increase.
9 Awesome Pricing Strategy Examples for Your Local Business in 2022
Whether you own a local business that is just starting out or one that's been well established for years, pricing strategy is a critical element that you should keep at the top of your mind. Pricing strategy is an important part of a company's marketing plan. It is the process of defining prices for your services that will enable the company to achieve its goals.
8 Tricky Customer Service Scenarios for Improved Training & Performance in 2022
What are Customer Service Scenarios? Customer service scenarios are scripted stories or situations that customer service representatives can use to resolve customer issues. An example of a scenario could be,
Review Gating: What Is It, & Why You Should Avoid Doing This in 2022
Review gating is an unhealthy practice that businesses sometimes engage in to boost their star ratings. Read this blog to find out why you should avoid it.
Small Business Voicemail Greeting Examples to Make a Great First Impression
The Importance of Professional Voicemail Greetings Did you know that scripted voicemails can increase sales by 22%? Building an effective voicemail greeting can boost your local business’s perception by giving