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Signpost Joins PHCC to Help Plumbing and HVAC Contractors
Signpost recently joined PHCC, the Plumbing, Heating and Cooling Contractors Association as a new associate member. PHCC is one of the largest and oldest trade associations in the United States.
The Signpost Guide to Electrical Contractor Marketing
Did you know that 92% of small business owners believe that having a website is the most effective digital marketing strategy? While that may be true, only 64% have their
Asking for Payment for Services Rendered When a Customer Doesn’t Pay
Did you know that almost a third of small businesses wait over 30 days to get paid by their customers after a service has been rendered? Not getting the amount
Boost Your Contracting Business’ Leads Through These Marketing Strategies
If you’re a general contractor, lead generation is essential. As a contractor, building your marketing skills and digital presence can make a significant difference in attracting more potential customers—namely, leads—to
Signpost and ServiceMonster Team Up for Home Cleaning Services
Signpost and ServiceMonster have teamed up to offer home cleaning service-based businesses the tools they need to create an exceptional customer experience before, during, and after the job
How to Convert Potential Customers into Paying Customers
For all businesses, collecting insights into customers is an integral part of marketing. This includes developing a solid understanding of a business’s existing customers as well as prospects. A prospect
How Online Reviews and Positive Feedback Can Help Strengthen Your Business (With Examples!)
Did you know that recognition is the number one thing your employees want from you, their manager, to drive them to work harder? For a small business (or any
Signpost’s Complete Guide to Plumber Marketing
Do you know that plumbers are expected to see an increased demand for their services in the next five years? This means increased competition in the local markets. As a
Template for Keeping Track of Payments
Why You Need to be Keeping Track of Payments for Your Business Cash flow is an area of business management that keeps small business owners up at night. And for
The Case Against Buying Online Reviews
Reviews matter. They act as solid social proof for the quality of your business, directly from the customers themselves. As far as free advertising goes, positive reviews and
Guide to Online Review Sites
Online Review Sites for Your Business Every business comes to know the importance of an online review. Whether you’re a small business in your city or even a large
Facebook Business Page Cost
Did you know that over 90 million small businesses use Facebook to market their business? Of the many Facebook features for business support and growth, running a Facebook Business Page