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Signpost Joins PHCC to Help Plumbing and HVAC Contractors

Signpost recently joined PHCC, the Plumbing, Heating and Cooling Contractors Association as a new associate member. PHCC is one of the largest and oldest trade associations in the United States.

The Signpost Guide to Electrical Contractor Marketing

Did you know that 92% of small business owners believe that having a website is the most effective digital marketing strategy? While that may be true, only 64% have their
A woman counting money while deciding how to ask for payment for services rendered for another client.

Asking for Payment for Services Rendered When a Customer Doesn’t Pay

Did you know that almost a third of small businesses wait over 30 days to get paid by their customers after a service has been rendered? Not getting the amount
A man sorting through contractor leads.

Boost Your Contracting Business’ Leads Through These Marketing Strategies

If you’re a general contractor, lead generation is essential. As a contractor, building your marketing skills and digital presence can make a significant difference in attracting more potential customers—namely, leads—to

Signpost and ServiceMonster Team Up for Home Cleaning Services

Signpost and ServiceMonster have teamed up to offer home cleaning service-based businesses the tools they need to create an exceptional customer experience before, during, and after the job

How to Convert Potential Customers into Paying Customers

For all businesses, collecting insights into customers is an integral part of marketing. This includes developing a solid understanding of a business’s existing customers as well as prospects. A prospect
Online Reviews and Positive Feedback Can Help Strengthen Your Business

How Online Reviews and Positive Feedback Can Help Strengthen Your Business (With Examples!)

Did you know that recognition is the number one thing your employees want from you, their manager, to drive them to work harder?   For a small business (or any
plumbing marketing guide

Signpost’s Complete Guide to Plumber Marketing

Do you know that plumbers are expected to see an increased demand for their services in the next five years? This means increased competition in the local markets. As a
keeping track of payments template

Template for Keeping Track of Payments

Why You Need to be Keeping Track of Payments for Your Business Cash flow is an area of business management that keeps small business owners up at night. And for
Buy Reviews - Featured

The Case Against Buying Online Reviews

Reviews matter.    They act as solid social proof for the quality of your business, directly from the customers themselves.    As far as free advertising goes, positive reviews and
guide to online review sites - featured

Guide to Online Review Sites

Online Review Sites for Your Business Every business comes to know the importance of an online review.    Whether you’re a small business in your city or even a large
Facebook Business Page Cost - 3

Facebook Business Page Cost

Did you know that over 90 million small businesses use Facebook to market their business? Of the many Facebook features for business support and growth, running a Facebook Business Page