For years, Signpost has helped local businesses generate more reviews on platforms like Google. With a growing online reputation, businesses are easily discovered by those searching for services through Google. Now, our technology sends an instant reply to anyone who reaches out through the chat feature on a Google listing. This allows businesses to convert more traffic into booked jobs by replying quickly to everyone who reaches out through their Google Business Profile (GBP). Let’s talk about the advantages of using Signpost’s Google Messages Instant Response feature to convert more leads into booked jobs.
Respond fast. Win more jobs.
We know responding quickly increases the chance that the business will land the job. Businesses that respond to inquiries within an hour are seven times more likely to connect with decision makers, according to research by the Harvard Business Review.
Our Instant Response feature will send a reply whenever a new conversation is started through chat. This reply will appear to the lead over Google, providing a seamless experience for the person initiating the conversation. Plus, the Instant Response message is completely customizable with the option to include a promotion, special announcement, or ask a screening question to qualify leads. Here are some examples of screening questions:
- We currently have a 10% off promotion for everyone who books a job before the end of this week. What time can we call you for a consultation?
- Thanks for contacting us. Can you let us know in a few sentences what project you’d like to have completed?
- Hi, thanks for reaching out. We are currently booking 3 months out. What is the timeline for your project? – Smith & Sons Plumbing
Replying right away also improves the customer service experience. Otherwise, leads reach out to the competition in the hopes they will find a responsive business. Since responding quickly shows the customer that the business is interested in their project, it provides a better foundation to start the customer service relationship off on the right foot.
Every message. One Messaging Hub.
In addition to struggling with responding quickly, businesses have trouble accessing the Google chat platform. The conversation threads are difficult to locate without a business downloading the Google Maps app. In addition, it is important for businesses to respond in a timely manner to every message in a session or they run the risk of having Google Business Messages turned off.
To solve these issues, Singpost brings the messages into a central Messaging Hub, where businesses can stay on top of conversation from multiple social media channels and lead platforms at once. This provides a seamless experience for their customers, who will continue to reply and communicate through their preferred platform. Since the lead will see the reply on your Google profile, they won’t know that Signpost is powering the first reply on the backend.
Our goal is to help businesses never miss a lead. With so many platforms used to generate business, it is common that messages fall through the cracks. In addition, we know it is difficult to reply to every lead from a time standpoint. Alongside Google business messages, view and respond to texts, Angi and Thumbtack service requests, as well as messages through Facebook.
In addition to being a powerful messaging tool, the Messaging Hub shows recent reviews posted to the businesses GBP. They appear in the contact’s conversation thread, where Signpost users can reply with a text message to contact that customer directly.
Get more reviews. Start the cycle over again.
With our secure integration between Signpost and your Google profile, the contact details will be within Signpost. After a job well done, we send review requests to ask customers to leave a review on top lead sources, like Google. As a result of the improved communication experience with Google Messages Instant Response and the Messaging Hub, this could result in more positive reviews. More positive reviews result in higher visibility on your Google Business Profile, which in turn could lead to more people reaching out to your business through the chat feature on your Google profile.
Get started today
With every Signpost software package, businesses get Instant Responders to send the first reply on social media channels and send a text reply to service requests on top lead platforms:
- Google Business Messages
- Facebook Messenger
- Angi powered by HomeAdvisor
- Thumbtack
- Send a text message to engage callers who didn’t connect with someone at your business
Start converting more leads into booked jobs with Signpost. Request a demo to get started.
