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Insights and advice for the trades businesses running on SignpostAI.

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Signpost How-To

10 Simple Ways Small & Local Businesses Can Build Rapport With Clients

The Importance of Building Rapport with Customers For small businesses, building rapport with customers is essential.

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The Communication Channels Every Local Business Need to Know

What is a Communication Channel Anyway? Communication channels are the way information is transferred from one person to another.

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How to Check Out a Company’s Online Reputation: 6 Simple Methods

What is Reputation Management & Why Does it Matter? Reputation management is a simple concept: It’s how a business manages what people think of their company.

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5 Customer Relationship Management Examples to Inspire Small & Local Businesses

What is Customer Relationship Management (CRM)?

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Is Yelp Free? What Small & Local Business Owners Should Know

The Power of Yelp A staggering 97% of consumers make a purchase or engage a service from a company within a week of finding it on Yelp.

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Signpost’s Position on Review Gating

Recently, there has been some discussion in the reputation management industry regarding “review gating”.

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Referral Business: What Small & Local Businesses Need to Know to Get Started

What is Referral Marketing? Referral marketing is a powerful tool that your local business should be using as part of your overall marketing strategy.

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What is Customer Responsiveness? Overview & 5 Ways to Improve it

What is Customer Responsiveness? Customer responsiveness is a measure of a company's ability to react to and satisfy the needs of its customers.

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What is Lead Value? Definition & How to Calculate

What is a Quality Lead? Leads are the lifeblood of any business, which is why they can be so expensive.

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Why Does Yelp Filter Reviews? 5 Reasons and What Your Business Can Do

What is Yelp? Yelp.com is a user review platform that has transformed the way people search for businesses.

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