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A negative review on Google, Facebook, or elsewhere can be devastating – we get it! Online reviews form part of the crux of reputation management for small business owners. Word-of-mouth and referrals can boost their customer numbers. Business reviews, in particular, form an essential pillar of digital marketing for most modern businesses. While
Reviews are an integral component of managing local SEO and reputation management online. As if you don’t have enough on your plate with attracting new customers and inviting happy customers to leave reviews, you also have to consider what to do when that doomed fake review appears. Even powerhouses like Amazon struggle with fake
Small businesses, especially a local business, know the kind of business value that star reviews on social media can drive for their business. Positive reviews are just as effective as word-of-mouth in the digital marketing and SEO space for attracting consumers. In fact, 72% of customers won’t take action on a purchase until they read
We believe that your happy clients are the best marketers for your business. After all, a great referral is much more effective than an advertisement to build trust among prospective clients and close more deals. Referrals have now moved online in the form of reviews, and it’s critical to focus your marketing efforts on generating
Historically, you may have focused your team on doing great work, and word-of-mouth and referrals will follow on their own. To an extent, that is still true today, when friends and neighbors share tips about contractors they trust. More recently, however, these conversations have moved online – to Google, Yelp, Facebook, Nextdoor, and other
The following post was contributed by our friends at G2: There’s no doubt about it – word-of-mouth marketing is the new normal. For years now, B2C and B2B companies have embraced review sites like Yelp, TripAdvisor, and G2.com to gather valuable feedback and maintain a pulse on the way their customers are feeling. But