The Google Business Profile Playbook

Most homeowners research a business on Google before ever making a call, which means an outdated or incomplete profile is quietly costing jobs. This playbook walks through how Google actually ranks local businesses, how to get the profile foundation right, and how to stay active without overposting. It covers getting more reviews, tracking what's working inside GBP Insights, and a full implementation checklist broken into quick wins, medium term moves, and ongoing habits.