Skip to content

Online Presence

Local Business

Local Businesses Can Succeed Where Big Businesses Fail

In his December 4 column for the Local Search Association Insider, “Is the ‘End of Personalization’ an Opportunity for SMBs?”, local business and SaaS expert Neal Polachek wonders whether local businesses can realize the promise of personalized marketing at the same time that enterprise marketers are giving up trying.   At Signpost, the answer is

Auto Services

Promotion Guide For Your Automotive Service Business

September is Automotive Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your auto service and driving more new and repeat business.    Not an auto professional? Don’t worry, we’ll still be sharing insights that will help you to promote  your local business, acquire new customers, and encourage loyalty. Want

salon marketing

7 Ways to Market Your Salon to Attract More Customers

When it comes to bringing in more customers to your salon, there’s no more powerful influence than word of mouth referrals from friends. Most people are understandably wary about trying a new stylist, since the consequences of a poor fit can be devastating. A recommendation from a friend, therefore, is a much stronger lure than

7 Ways to Use 7 CTAs Now Supported on Facebook Pages

Facebook just got a little more business-friendly by enabling seven call-to-action buttons for business owners to use on their Facebook business pages. These CTA buttons can link your page to any destination, both on and off the Facebook site. The seven buttons are: Book Now Contact Us Use App Play Game Shop Now Sign Up

Massage Marketing: 11 Tips To Promote Your Massage Therapy Business

As a massage therapist, you know how tough it can be to expand your customer base at a time when many consumers are tightening their belts and cutting back on services that they tend to view as optional.  Unfortunately, no one has yet developed an analytics program to present clear numerical data quantifying the health

24 Free Online Directories to List Your Local Business

As part of a comprehensive local marketing plan, creating at least basic listings in free local online directories is a must-do, even though it will eat up some of your valuable time. Free business listing sites increase your company’s online exposure and help improve your local search ranking results in major search engines like Google, Bing, and Yahoo.

Automotive Marketing Ideas: 10 Surefire Ways to Boost Your Business

When it comes to marketing ideas to grow your auto repair, dealership, bodywork, auto parts and accessories, or car wash business, advertising advice that works for other enterprises may fall short. The problem with the automotive industry is that people don’t generally tend to think about your services until they suddenly need them. So how

Should You List Your Business On YP.com?

When in search of local products and services, consumers are relying on Internet searches at an increasing rate. As a result, business owners know the importance of maximizing the scope of their online presence. Listing your business on as many local directories as possible is incredibly time consuming, and it’s hard to figure out which

Spa Marketing Ideas: 9 Easy Tips to Promote Your Day Spa

In the highly competitive and crowded day spa industry, effective marketing can make or break your business.  Typically, spa and salon business tends to fluctuate from one season to the next, and from year to year.  An effective marketing plan can help you get through the thin times, and make the most of the good

salon marketing

Promoting Your Chiropractic Office: 9 Tips for Chiropractor Marketing

Simply offering top-notch services for a chiropractor is no longer enough to get patients into your office. Potential patients need to know how good your services are before they try them out, and online directories, listings and review websites make this information accessible. Existing patients are valuable in terms of repeat business and a referral

Do NOT follow this link or you will be banned from the site!