Skip to content

Uncategorized

10 Tips to Market Your Small Business in 2022

Marketing is the process of informing the public about your business. It’s a way for customers to know that you’re there, inform them about what you have to offer, and tell them how to get it. Businesses—especially small businesses with limited resources—can benefit from incorporating marketing into their overall business strategy and approach.

Google Knowledge Panel Verification – How To Claim it for Increased Business

Have you ever noticed those boxes on the right side of the screen on the Google search engine results page (SERP)? They display information about a particular business, person, product or service. Those are what we call a Google Knowledge Panel. They appear very clearly on desktop devices, but on a mobile device, it can be a little harder to spot.

How to Use Feedback to Your Advantage

How to use feedback to your advantage Getting online reviews isn’t the only way to understand how customers feel about your service. It is also helpful to get feedback from your customers to respond directly and have a one-on-one conversation. Many customers are happy to reach out to a business first if they’ve had a

Reputation management cartoon depiction.

A Quick Guide to Reputation Management for Business Owners

What is Reputation Management?   Did you know that 87% of executives believe managing reputation risk is more important than other strategic risks? This statistic shows the kind of impact a strong reputation management strategy can have on your business.    So, what exactly is reputation management?   Reputation management is all about defining the

Why Customer Reviews Can’t Be an Afterthought (PCA)

If you promote your business on Yelp, Google, Facebook, or HomeAdvisor, you probably ask for customer reviews to fill out your business profile. Nice to have more reviews, right? It may have been a nice stamp of approval in the past. But today…

A blank billboard overlooking a highway.

How Much Are Billboards? Costs, Tips, and the Pros and Cons

Billboard Advertising: The Basics Research has shown that 71% of in-car passengers often look at the messages on roadside billboards. Another 37% report looking at outdoor ads every time they pass one. This is an essential statistic that small and local businesses can take great advantage of.    A billboard is a large board propped