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Reputation management cartoon depiction.

A Quick Guide to Reputation Management for Business Owners

What is Reputation Management?   Did you know that 87% of executives believe managing reputation risk is more important than other strategic risks? This statistic shows the kind of impact a strong reputation management strategy can have on your business.    So, what exactly is reputation management?   Reputation management is all about defining the

A blank billboard overlooking a highway.

How Much Are Billboards? Costs, Tips, and the Pros and Cons

Billboard Advertising: The Basics Research has shown that 71% of in-car passengers often look at the messages on roadside billboards. Another 37% report looking at outdoor ads every time they pass one. This is an essential statistic that small and local businesses can take great advantage of.  A billboard is a large board propped up

Implementing HVAC marketing for home business services.

The Signpost Guide to Marketing Your HVAC Business

For HVAC contractors, growing HVAC leads is important to ensure the long-term success of their business. Developing a strong marketing plan for home services businesses can significantly impact customer acquisition and retention, customer perception, and profits. According to Statista, the projected market size for the worldwide HVAC industry is $367 billion by the year 2030.

hvac contractor

Providing Great Service Means Being Proactive (And it’s Good Business, Too)

I’ve been a homeowner for 20 years now and, yet, I know very little about maintaining my house. I’ve been busy raising a family and building several businesses over that time. The home service professionals that my family works with are the experts that I depend upon. Unfortunately, my home service pros do a terrible

jobnimbus

Signpost Announces JobNimbus Integration

We’re pleased to announce our new integration with JobNimbus! JobNimbus, a popular CRM for roofing, construction, and solar contractors, helps teams track jobs, oversee production, sync schedules, and manage contacts – all from a single platform.  By connecting your Signpost and JobNimbus accounts, you’ll maximize the benefits of both platforms, specifically to: Sync contacts: Signpost’s integration

Your Word-of-mouth Isn’t as Good as it Should Be

Mike has been my family’s plumber for 20 years. He’s seen us through two houses and two children who tending to flush things down the toilet that they shouldn’t (even at 17 years old, but that’s another story). The last time Mike was at our house (one shouldn’t flush paper towels), I asked him how he drove leads to his business.