What is Reputation Management? Did you know that 87% of executives believe managing reputation risk is more important than other strategic risks? This statistic shows the kind of impact a strong reputation management strategy can have on your business. So, what exactly is reputation management? Reputation management is all about defining the
If you promote your business on Yelp, Google, Facebook, or HomeAdvisor, you probably ask for customer reviews to fill out your business profile. Nice to have more reviews, right? It may have been a nice stamp of approval in the past. But today…
Billboard Advertising: The Basics Research has shown that 71% of in-car passengers often look at the messages on roadside billboards. Another 37% report looking at outdoor ads every time they pass one. This is an essential statistic that small and local businesses can take great advantage of. A billboard is a large board propped up
What are the key things you need to change in your marketing mix to scale your business to $5 million a year? What are the pros doing that you need to include? Learn the basic marketing strategy to get to the $5M mark.
For HVAC contractors, growing HVAC leads is important to ensure the long-term success of their business. Developing a strong marketing plan for home services businesses can significantly impact customer acquisition and retention, customer perception, and profits. According to Statista, the projected market size for the worldwide HVAC industry is $367 billion by the year 2030.
Did you know that 92% of consumers trust referrals from people they know? Referral marketing, or word-of-mouth marketing, is said to generate four times more successful conversions than most other channels.
Signpost and Smith.ai join forces to provide small businesses more ways to communicate with their customers.
I’ve been a homeowner for 20 years now and, yet, I know very little about maintaining my house. I’ve been busy raising a family and building several businesses over that time. The home service professionals that my family works with are the experts that I depend upon. Unfortunately, my home service pros do a terrible
We’re pleased to announce our new integration with JobNimbus! JobNimbus, a popular CRM for roofing, construction, and solar contractors, helps teams track jobs, oversee production, sync schedules, and manage contacts – all from a single platform. By connecting your Signpost and JobNimbus accounts, you’ll maximize the benefits of both platforms, specifically to: Sync contacts: Signpost’s integration
Mike has been my family’s plumber for 20 years. He’s seen us through two houses and two children who tending to flush things down the toilet that they shouldn’t (even at 17 years old, but that’s another story). The last time Mike was at our house (one shouldn’t flush paper towels), I asked him how he drove leads to his business.