It’s the dream of every business owner to see their business bloom online. Social media has revolutionized the digital marketing age, providing several avenues for small businesses to grow and increase their business exposure. Simultaneously, however, it has also increased competition, making online platforms competitive.
This is why it is essential for businesses, big and small, to grow their authenticity and credibility online. Sharing positive reviews of excellent customer testimonials is one way to prove your business worth to new customers.
Google continues to be the strongest search engine globally and a platform for small businesses to boost their local SEO and amass more customers. Did you know that 46% of searches on Google are in relation to local businesses? 80% of these searches convert, providing a very real and monetary opportunity for small businesses to capitalize on.
One such way to do this is by sharing your Google reviews on other social media platforms or networks to boost your visibility. Facebook is a great target for this, with over 3.14 billion people on the infamous networking site.
Keep reading to find out how you can get started showcasing your star ratings and reviews on Facebook. It’s easier than it sounds!
Steps To Share Your Google Review On Facebook
You’ve just finished business with a customer, and they’ve left you one of the best reviews you’ve received on your Google My Business listing. Congratulations! Pat yourself on the back because you’ve earned it.
Now, what do you do? Do you toss this accomplishment under the rug and move onto your next business pursuit? You could, but you’d be doing yourself a bigger favor if you lingered on that positive review a little longer.
Every amazing review you receive is free publicity to boost your brand name and generate more leads for your business. One of the greatest tricks in the trade you can pull to capitalize on this excellent customer feedback is by showing it off to your audience, especially on vast networks like Facebook.
Yes! Sharing your Google review on your Facebook Business page can help boost your online reputation. And the process is a pretty straightforward one too.
Follow these simple steps to get your Google review on the radar of your Facebook audience in no time:
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Step #1: Search for your business on Google Maps
The first thing you want to do is locate that review. Of course, if you’re already logged in to your Google My Business profile, you can head over to the Reviews section and zero in on that 5-star review you’re focused on.
But one of the easiest ways to go about this step is to head over to Google Maps directly on your browser and search for your own business listing. It doesn’t matter whether you’re signed in to your account or not to out this process, thus saving you time.
Once you’ve searched for your business, find your listing and click on your business name. This will expand upon the details.
Next, click on the number next to the area highlighting the number of reviews you’ve gained.
This will redirect you to the “All reviews” section of your business listing.
Step #2: Find the star review you want to share
From here, you should navigate through the reviews to find the one you wish to share to your Facebook audience.
Pro-tip: Use the sort and filter option to find the review and make your search easier. You’ll be able to choose from “Most Relevant,” “Newest,”“Highest Rating,” and “Lowest Rating.”
Identify that golden review you want to share.
Step #3: Click on the Share button
Within the box containing the single review, you will see a button allowing you to “Share” the review to the bottom right. Click on it.
Step #4: Copy the Short URL
A window will pop up, showing you different sharing options. As you can see, you have different options to choose from to share.
The old-school method of doing this was to copy the link, as highlighted below, navigate to your Facebook business page and paste the link manually into a new post.
Anticipating this, Google has made it easier by allowing you to directly share your Google reviews on Facebook through the bottom option. Click it!
Step #5: Post it on your Facebook page
A pop-up window will appear, giving you the option to fill in details and add a little message about the review before posting it. If the customer follows your Facebook business page, you can even directly tag them into the post. This can earn you extra brownie points if they share your post within their private circles and network!
Be extra cautious before posting that you’re logged into your Facebook Business page and not your personal Facebook account. Luckily, there will be an option to directly manage this in the pop-up on the top left corner.
And voila! You have now successfully shared your Google review on Facebook, inviting a whole new audience to view your business success.
An alternative to this approach is by embedding a Google reviews widget directly onto your Facebook Business page.
How To Get More Google Reviews
Growing your reviews should be a priority for your business. One quality and star review can boost your business, but imagine what a hundred of those would do!
While sharing your Google reviews can help boost your business visibility and make you look better to your customers, you must remain proactive in your efforts to grow a more significant number of Google business reviews.
Here are several ways you can do so.
Set up your Google Business account
If you’ve made it to this point of the article and you think, “Hang on! I haven’t got a single review on Google yet,” that might be because you haven’t yet set up your own Google My Business account.
There’s no growing your business on Google, let alone attracting reviews, without setting up an account. Your GMB account will be your portal to all things promotion and marketing related on the platform. Make sure you do this first if you haven’t already!
Create a Google Review Email template
Email continues to be one of the best and most direct ways to reach your customers. Create an email review template that can be shared with your customers directly after purchase, encouraging them to drop in a good word about your business. You’d be surprised just how many happy customers would be willing to do so!
Use Google’s resources
Google itself has several resources for small businesses to leverage when they wish to expand upon their Google listing on local search results and attract more business.
Here are some links to other handy blog posts that you can read through to maximize your review management efforts on Google:
After creating a GMB profile, claim your Google business listing
Generate and use a direct Google review link
Educate your customers on how to write reviews (even if they don’t have a Gmail account)!
Learn how to respond smartly and professionally to bad reviews
Remove negative reviews from Google search results
Get rid of and minimize the damage of fake Google reviews
How To Get More Facebook Reviews
Simultaneously growing your Facebook reviews can doubly impact for your business’s reputation online. Like with Google, you have a wide range of strategies to grow your Facebook reviews.
But, the simplest thing you can do to grow reviews on any platform, be it Facebook, Google, or even review platforms like Yelp and Tripadvisor, is to ask for them.
After a sale is complete, contact customers with a link directing to your Facebook page and politely ask them to give you feedback. You are likely to get even better results if you specifically target those customers you know had a fantastic experience with you.
Beyond this, you can also carry out the following activities to elevate your Facebook business page:
If you haven’t already, turn on Facebook reviews by enabling them as an administrator on your business page
Embed Facebook reviews into your website and other major platforms you operate on to make them visible to all your audiences
Generate a Facebook review link that can be directly sent to customers to invite them to write a review
Ask your customers to check-in on Facebook whenever they visit your business (mostly applicable for small, store-run businesses)
Review management isn’t the easiest task in the world. Managing multiple digital platforms and monitoring, responding to, and flagging customer reviews can seem like a burden for any small business owner.
But with our review management service, we aim to make the process manageable, helping you focus your energies on other significant business activities. While you’re out there getting the job done providing that rockstar customer service, we can help manage this important process on your behalf.
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