What Do Homeowners Really Think About Texting Businesses

This whitepaper breaks down the growing gap between how homeowners want to communicate and how most home service businesses actually operate. It covers the data behind homeowner texting preference across every generation, what texting means at each stage of a job from booking through follow-up, and the ROI case for adopting SMS, including reduced no-shows, higher review response rates, and stronger repeat business. It closes with practical guidance on getting a business set up for texting and staying compliant with opt-in requirements.