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Facebook was once seen as the go-to social network to connect with friends, family, and broader circles. Over the years since its inception, it has reinvented itself and is now one of the most popular platforms for businesses to show their brand’s worth and attract new customers. Collecting reviews on Facebook can earn a
The internet is a vast and competitive marketplace where a good review can make or break your business. For local businesses, showcasing star reviews on social media can increase their visibility and attract potential customers. Surveys indicate that customers are willing to spend 31% more money on businesses that have good reviews online. Reviews
No business owner is happy to hear that a customer had a bad experience, but receiving negative feedback from time to time is a fact of life. Even the best businesses in the world have a critic or two. 89% of consumers report a willingness to change their negative reviews based on how a
May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes you, it’s time to polish up on these proven promotion techniques.
When it comes to bringing in more customers to your salon, there’s no more powerful influence than word of mouth referrals from friends. Most people are understandably wary about trying a new stylist, since the consequences of a poor fit can be devastating. A recommendation from a friend, therefore, is a much stronger lure than
Facebook just got a little more business-friendly by enabling seven call-to-action buttons for business owners to use on their Facebook business pages. These CTA buttons can link your page to any destination, both on and off the Facebook site. The seven buttons are: Book Now Contact Us Use App Play Game Shop Now Sign Up
As a massage therapist, you know how tough it can be to expand your customer base at a time when many consumers are tightening their belts and cutting back on services that they tend to view as optional. Unfortunately, no one has yet developed an analytics program to present clear numerical data quantifying the health
For a local business hoping to increase foot traffic to a brick and mortar location, direct mail marketing is a great way to reach out and touch the neighborhood. While online and mobile marketing are increasingly dominating the advertising horizon, there’s just something unique about a colorful postcard that people hang on to – if it’s also a
When it comes to automotive marketing ideas to grow your auto repair, dealership, bodywork, auto parts and accessories, or car wash business, advertising advice that works for other enterprises may fall short. The problem with the automotive industry is that people don’t generally tend to think about your services until they suddenly need them. So
SMS or mobile text marketing is a powerful tool that can help you, as a local business, to connect with your customers, build brand loyalty and increase sales during slow periods. In order to get started, however, you need to build your database of phone numbers. How do you go about doing that? Many people