Facebook continues to be one of the most critical social media platforms for small businesses to tap into. Over 90 million small businesses using Facebook and 7 million leverage the platform for advertising. With these stats in mind, it doesn’t come as a surprise that companies continue to incorporate Facebook into their online reputation management efforts.
One of the most popular features that a Facebook Business page offers is the option to enable and showcase customer reviews. This is especially critical as it is a factor consumers keep in mind before choosing to engage with a business. In fact, Facebook has an advantage over other social networks in this regard, with the platform influencing buying decisions 7 times more than its competitors.
Because of the visibility and exposure that Facebook can provide for small and growing enterprises, if you haven’t already turned on your Facebook Business page’s review functionality, you certainly should now!
After all, your customers trust online reviews just as much as they would a recommendation from a friend or family member.
How To Enable Reviews On Your Facebook Business Page
Enabling reviews on Facebook can help build your businesses SEO strategy, brand presence, and boost your profitability in the long run.
Believe it or not, the process is a lot simpler than it sounds too! With five easy steps, you can turn on Facebook reviews. Here’s everything you need to know:
- Step #1: Log in to your Facebook Business page
- Step #2: Click on the “Settings” tab
- Step #3: Navigate to “Templates and Tabs”
- Step #4: Enable Reviews through the slider
Step #1: Log in to your Facebook Business page
Now, this step may seem pretty obvious but is required for you to access your Facebook Business page or utilize any of the functionalities Facebook offers you for businesses.
You want to make sure you log in through the associated administrator account for your Facebook Business page. If you’re already logged into your personal Facebook account, it’s also easy to switch over to your Facebook page.
Step #2: Click on the “Settings” tab
Once you’re logged in and have navigated over to your Facebook Business page, locate the “Settings” tab on the page’s top right corner.
This button will take you to the page required to manage all the nitty-gritty components associated with individual page settings and your Facebook business profile overall.
And, yes! This includes the reviews section as well!
Step #3: Navigate to “Templates and Tabs”
A left menu will appear, showcasing various settings options for you to choose from. The option that is in bold indicates which settings page you are currently viewing (for example, in this case, the General page is now on display).
Select the fourth option from the left-hand side menu titled “Templates and Tabs.” This menu has to do with managing your business page’s components that are on display to your customers.
Step #4: Enable Reviews Through the Slider
Go down to where it says Reviews, and select the slider off to the right and make sure it is set as seen in the photo below, highlighted blue and on!
Resources To Get More Facebook Reviews
You’ve turned on Facebook reviews for your business page, and customers can finally start dropping in those star ratings and positive reviews you deserve!
But, as with most online marketing tactics, it doesn’t stop there.
Turning on Facebook reviews is just the first step in a long journey to growing your reviews and reputation on Facebook.
There are several strategies and resources you can equip yourself with to get more Facebook reviews over time.
These include the following:
Embed Facebook reviews widgets on your website
Positive Facebook reviews can also be showcased on your website or other social media platforms through widgets. Showing potential customers the star reviews you’ve gained is a method of social proof.
Other customers who have shopped with you may also be more encouraged to drop in reviews if they see reviews. This is especially beneficial for small and local businesses, where mutual friends and family may be using the same service.
Enabling the use of widgets will also make it easy for customers on other platforms to be redirected to your business profile on Facebook directly without having to do a manual Google search for your business name.
Share Google reviews on Facebook
Suppose you already have an established business profile with several reviews on Google, but you’re just getting started on Facebook. In that case, you can “borrow” your Google My Business success and share it on Facebook’s platform.
Pro-tip: tagging customers directly on Facebook, who have left positive reviews on your Google business listing, is also an innovative way to engage with them directly. They may even share the post on their profile, allowing your business to gain more visibility through their extended Facebook networks and linking back to your Google page as well, which provides further detail on how to reach you (ex: your phone number.)
Make Review Request Email & Social Media Campaigns
As mentioned in the previous point, email marketing and social media campaigns are a smart way to boost your brand image to both an existing pool of customers as well as new customers simultaneously. It’s crucial to engage with customers throughout their customer journey, and even more so after a sale or service is complete.
You want to ensure your customers are happy and content with the level of service you’ve provided, and if so, give feedback online.
Pro-tip: create Facebook review email/social templates that you can keep handy. This will save time, allowing you to easily shoot out review requests without getting hung up on the structure or the way you frame it.
Of course, it’s best to customize the requests to write a review depending on your business’s nature and the customers you deal with, but it’s better to be prepared with a bag of tricks than to stress when the opportunity comes!
Facebook provides a multitude of value offerings for businesses that are willing to give it a try. Nothing should hold small business owners and business managers back from wanting to grow their business, especially when there are so many useful tools and platforms to leverage in today’s digital marketing platform.
So, what are you waiting for?
Set up that Facebook Business page and get those business reviews flowing!