We’re pleased to announce that Signpost has acquired Securus Contact Systems (SCS), delivering new and valuable capabilities to our clients.
You may ask why we acquired SCS? We’re in the reputation management business. However, a great reputation starts with quick, accurate responses to customer inquiries. A survey of businesses that use Signpost indicated that our clients didn’t think they were doing a great job at that.
Consumers today expect immediacy when reaching out to local businesses. In fact:
- 30% of inquires are made after hours (on evenings and weekends)
- 50% of jobs are won by the business that is first to respond
- Leads are 21x more likely to close if answered in 5 minutes vs. 30 minutes
Owners and managers are really stretched for time and capacity when it comes to responding to inbound inquiries in a timely manner. As a result, businesses are losing out on jobs and revenue, and it’s easy for potential customers to select other providers.
This acquisition enables Signpost to provide an ‘always on’ experience for businesses and their customers – improving the sales process, delivery of services, and enhancing the overall customer experience. Businesses gain the assurance that our combined offering enables more immediate conversations with their customers, and our receptionist team allows front line team members to enjoy their nights and weekends without having to answer the phone 24/7.
If you’re a Signpost customer, this means that you can combine our existing technology – text, chat, and the mobile app, along with the live receptionist service – to ensure that your business never misses a lead. We’ll be offering a special introductory rate for Signpost clients to enroll in these services. Learn more at this link.
If you’re currently a SCS customer, we’re excited to show you how well our technology platform works alongside your virtual assistant services, and how your business can benefit. You’ll also gain access to an early adopter discount on the Signpost platform. Learn more here.
Lastly, we are excited to welcome nearly a hundred new team members to Signpost across the customer service, support, technology, and sales teams. We’re excited for the opportunity to learn from one another and grow into a stronger organization, while helping local businesses of all types to improve their customer experience and drive more revenue.