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A business association group in a meeting.

The Essential Business Associations for Small Business Owners to Know

If you’re a home service business owner and thinking about growing your venture, you need to ensure that you’re a part of essential associations. What are business associations, and why should you be a part of one?    A business association is a membership-based business organization that supports the commercial activities of its members.   

A roofing worker working on a project thanks to business from roofer reviews.

Gain More Positive Online Reviews for Your Roofing Business

How Can My Roofing Business Benefit from Online Reviews?  Did you know that 72% of customers say that seeing a positive review helps improve their trust in a local business?   As a local business, word-of-mouth advertising is one of the most valuable assets for your company. You want to make sure every customer has

A roofer working on the job enjoying his roofing marketing efforts.

The Signpost Guide to Marketing Your Roofing Business

Did you know that the roofing industry is expected to reach $19.9 billion in market value in 2021? This presents a massive opportunity for a roofing company to optimize its marketing and grow high-quality leads.  For a roofing contractor, marketing activities include anything that helps promote the services of their business to existing and potential customers. 

A plumber fixing a sink and enjoying success due to increasing their plumber reviews.

How Plumbers Can Gain More Online Reviews and Become #1 in Their Area

I’m a Plumber… Do I Need Online Reviews? Did you know that customers are willing to spend 31% more on a business with amazing reviews?  Online reviews showcase a customer’s rating and feedback on your plumbing services.  In today’s market and digital landscape, it may not be enough to simply fix a customer’s kitchen sink or

Implementing HVAC marketing for home business services.

The Signpost Guide to Marketing Your HVAC Business

  For HVAC contractors, growing HVAC leads is important to ensure the long-term success of their business. Developing a strong marketing plan for home services businesses can significantly impact customer acquisition and retention, customer perception, and profits.   According to Statista, the projected market size for the worldwide HVAC industry is $367 billion by the

A laptop with referral marketing statistics.

The Value of Referral Marketing: Need-to-Know Statistics and Trends

For local businesses, referrals can go a long way.    Referral marketing is a powerful form of word of mouth marketing you can use to boost your conversion rates and attract more loyal customers.   If you have a group of regular and happy customers, asking them to spread the good word about your business to their

A group of people engaging in referral marketing.

A Referral Marketing Guide for Home Service Businesses

What is Referral Marketing, and Why is it So Valuable? It’s time to start thinking about referral marketing.    Why?   92% of customers trust referrals from people they know above all other forms of advertising.    Potential customers are a lot more likely to use your services if they come from a referrer they

A person engaging in text marketing on their phone.

What to Know About Text Message Marketing for Your Home Service Business

What is Text Message Marketing?     Did you know that 68% of consumers say that checking and responding to text messages is the activity they do most on their phones throughout the day?    In a time of extensive email marketing, social media, and various digital marketing methods, text marketing remains one of the

The Signpost Guide to Electrical Contractor Marketing

Did you know that 92% of small business owners believe that having a website is the most effective digital marketing strategy? While that may be true, only 64% have their own website. That may be due to the fact that most small businesses just don’t know where or how to start their marketing journey.  For

A woman counting money while deciding how to ask for payment for services rendered for another client.

Asking for Payment for Services Rendered When a Customer Doesn’t Pay

Did you know that almost a third of small businesses wait over 30 days to get paid by their customers after a service has been rendered? Not getting the amount due to you from a client by the required due date is a challenge that can occur in any industry—be it solo freelancers, larger companies,