Google reviews can drive a lot of traffic and sales impact for local businesses in this tech-driven era. By getting online reviews from customers, you boost your chances of attracting more traffic to your business page, a new customer base, and amplifying your brand image. Strong Google reviews are a crucial element of SEO and
A negative review on Google, Facebook, or elsewhere can be devastating – we get it! Online reviews form part of the crux of reputation management for small business owners. Word-of-mouth and referrals can boost their customer numbers. Business reviews, in particular, form an essential pillar of digital marketing for most modern businesses. While
Facebook was once seen as the go-to social network to connect with friends, family, and broader circles. Over the years since its inception, it has reinvented itself and is now one of the most popular platforms for businesses to show their brand’s worth and attract new customers. Collecting reviews on Facebook can earn a small
Facebook continues to be an effective social platform for small and local businesses to leverage. If you don’t have one already, you should set up a Facebook Business Page and amass a following on the popular social network. No matter the industry you’re in, be it operating as an HVAC contractor or even a
Reviews are an integral component of managing local SEO and reputation management online. As if you don’t have enough on your plate with attracting new customers and inviting happy customers to leave reviews, you also have to consider what to do when that doomed fake review appears. Even powerhouses like Amazon struggle with fake
The internet is a vast and competitive marketplace where a good review can make or break your business. For local businesses, showcasing star reviews on social media can increase their visibility and attract potential customers. Surveys indicate that customers are willing to spend 31% more money on businesses that have good reviews online. Reviews
Small businesses, especially a local business, know the kind of business value that star reviews on social media can drive for their business. Positive reviews are just as effective as word-of-mouth in the digital marketing and SEO space for attracting consumers. In fact, 72% of customers won’t take action on a purchase until they read
We believe that your happy clients are the best marketers for your business. After all, a great referral is much more effective than an advertisement to build trust among prospective clients and close more deals. Referrals have now moved online in the form of reviews, and it’s critical to focus your marketing efforts on generating
Historically, you may have focused your team on doing great work, and word-of-mouth and referrals will follow on their own. To an extent, that is still true today, when friends and neighbors share tips about contractors they trust. More recently, however, these conversations have moved online – to Google, Yelp, Facebook, Nextdoor, and other
Every business owner knows that the best way to grow their business is through word-of-mouth. However, a one-size-fits-all, automated approach to asking your customers for referrals isn’t always the best choice. We’ve found that small business owners want to take a much more personalized approach so that it reflects their relationships with their customers.
