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Spa Marketing Ideas: 9 Easy Tips to Promote Your Day Spa

In the highly competitive and crowded day spa industry, effective marketing can make or break your business.  Typically, spa and salon business tends to fluctuate from one season to the next, and from year to year.  An effective marketing plan can help you get through the thin times, and make the most of the good

salon marketing

Promoting Your Chiropractic Office: 9 Tips for Chiropractor Marketing

Simply offering top-notch services for a chiropractor is no longer enough to get patients into your office. Potential patients need to know how good your services are before they try them out, and online directories, listings and review websites make this information accessible. Existing patients are valuable in terms of repeat business and a referral

How To Create and Claim a Facebook Page for Your Local Business

Why Should I List My Business on Facebook? Facebook is a social networking website with a user base of 1.2 billion people. 92% of business searches on social media happen on Facebook. Facebook pages often show up higher in search results than custom websites, so claiming your Facebook page is one of the best ways to

How To Claim and Verify a Yelp Page for Your Local Business

Why Should I List My Business on Yelp? Yelp is an online business review guide that helps consumers connect with local businesses. Claiming and verifying your page lets you respond to reviews and edit basic business information seen by Yelp’s more than 130 million monthly visitors. According to data from Nielsen, 44% of Yelp users visit

salon marketing

Promoting Your Salon: 12 Tips for Salon Marketing

Starting a business isn’t easy.  It requires large investments in time, money and your opportunity cost of working elsewhere. With crowded markets, fickle customers and new challenges to face every single day, it’s a daily grind that requires proper planning and steadfast execution. Here at Signpost we are dedicated to helping your salon succeed through

How to Convert Potential Customers into Paying Customers

You’re a local business owner looking to grow your business.  You know there are thousands of potential customers online, but how do you reach them?  And better yet, how do you get them offline and through your front door?  Targeting the right people is only the first step; providing the right incentive to convert them