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Does My Business Really Need Sales Tracking Software? You don’t have to be a large corporation with hundreds of employees to use sales tracking software. The sales pipeline can be tricky to manage for any business, including small and local businesses. In fact, 91% of companies with more than just 11 employees utilize sales
What is Google My Business? Did you know that the average business is found in 1,009 Google searches per month? Business owners who aren’t leveraging a Google My Business listing are missing out on a goldmine opportunity when it comes to their digital marketing efforts. Google My Business allows businesses, whether they’re local
What is Business Collaboration? Did you know that only 8% of companies today feel that their current business model is viable? This startlingly low percentage makes sense once you take into account the impact of collaboration on business activity. Businesses worldwide are expanding in every aspect of their operations as they seek to reach
What is Direct Mail Advertising? When was the last time you received marketing material in the mail? Do you feel a sense of wonder as a consumer, guessing what it might be that a small business has sent you? Is it a sale notice? A discount coupon? Perhaps it’s a catalog of new
Why Do I Need a Website For My Home Service Business? Have you ever tried to find a local service provider like an electrician, plumber, or general contractor? It’s not always easy. Customers often have to scour the web to find contact information for businesses in their area, browse website after website, and hope they
Do you need to worry about email deliverability? No. Should you understand why it’s important to your business? Absolutely. Whether you’re well versed in email marketing or just starting out, just know that email deliverability is important to successfully generating online reviews. Consistently reaching your customers email inbox ensures your review requests are being read, which
What is a Car Wrap? Is it a Good Investment? Are you a local business looking for innovative ways to market your business and grow your customer base? Have you already automated your online marketing strategy, and you’re looking to take it to another level? It’s time to consider car wraps. Car wraps
I’m a Home Service-based Business…Why Do I Need a Blog? Today, customers have grown tired of traditional ads. Instead, 80% of internet users interact with businesses via custom content, whether it’s on social media sites or specially curated blogs. Marketers have realized that customers want to learn more about businesses through content-oriented marketing. Blog
If you promote your business on Yelp, Google, Facebook, or HomeAdvisor, you probably ask for customer reviews to fill out your business profile. Nice to have more reviews, right? It may have been a nice stamp of approval in the past. But today…
Billboard Advertising: The Basics Research has shown that 71% of in-car passengers often look at the messages on roadside billboards. Another 37% report looking at outdoor ads every time they pass one. This is an essential statistic that small and local businesses can take great advantage of. A billboard is a large board propped