Yelp vs Google Reviews: Where Should Your Business Spend the Effort?
Yelp vs Google Reviews The competition is high in today’s digital environment; this is true even for small and local businesses. Business owners today...
A Quick Guide to Reputation Management for Business Owners
What is Reputation Management? Did you know that 87% of executives believe managing reputation risk is more important than other strategic risks? This statistic...
Synup vs Yext vs Signpost: Which Platform is Best for Small and Local Businesses?
Small and medium-sized businesses (SMBs) are the backbone of the U.S. economy. In fact, they represent over 90% of the business population! With the...
The Top Sales Tracking Software for Small Home Service Businesses Everywhere
Does My Business Really Need Sales Tracking Software? You don’t have to be a large corporation with hundreds of employees to use sales tracking software....
The Quick and Essential Guide to Google My Business
What is Google My Business? Did you know that the average business is found in 1,009 Google searches per month? Business owners who aren’t...
How Business Collaboration Can Be the Key to Growth
What is Business Collaboration? Did you know that only 8% of companies today feel that their current business model is viable? This startlingly low percentage...
Direct Mail Advertising: A Quick Guide for Home Service Professionals
What is Direct Mail Advertising? When was the last time you received marketing material in the mail? Do you feel a sense of wonder...
Creating a Website for Your Home Service Business: How to and Essential Tips
Why Do I Need a Website For My Home Service Business? Have you ever tried to find a local service provider like an electrician, plumber,...
Why email deliverability matters to you
Do you need to worry about email deliverability? No. Should you understand why it’s important to your business? Absolutely. Whether you’re well versed in email marketing...
Thinking of Car Wrap Advertising? Read This First!
What is a Car Wrap? Is it a Good Investment? Are you a local business looking for innovative ways to market your business and grow...
20 Creative Blog Post Ideas for Your Home Service Business
I’m a Home Service-based Business…Why Do I Need a Blog? Today, customers have grown tired of traditional ads. Instead, 80% of internet users interact with...
Why Customer Reviews Can’t Be an Afterthought (PCA)
If you promote your business on Yelp, Google, Facebook, or HomeAdvisor, you probably ask for customer reviews to fill out your business profile. Nice to have more reviews, right? It may have been a...