If you’re a general contractor, lead generation is essential. As a contractor, building your marketing skills and digital presence can make a significant difference in attracting more potential customers—namely, leads—to your business and its offerings. A qualified lead is someone who could be a potential customer for your business based on their fulfillment of
For all businesses, collecting insights into customers is an integral part of marketing. This includes developing a solid understanding of a business’s existing customers as well as prospects. A prospect is a potential customer that has an opportunity to be converted into a paying customer. To be classified as a “potential” customer, they must
Did you know that recognition is the number one thing your employees want from you, their manager, to drive them to work harder? For a small business (or any business, for that matter), positive feedback is essential. Not only is it an indicator that operations are on point, but it can also be a
Do you know that plumbers are expected to see an increased demand for their services in the next five years? This means increased competition in the local markets. As a plumber in the service industry, it’s essential to stand out from the competition and make a name for your business. Plumbers may have
Why You Need to be Keeping Track of Payments for Your Business Cash flow is an area of business management that keeps small business owners up at night. And for good reason! Cash is the lifeblood for any business. The movement of money in and out of your daily operations will impact every aspect of
Reviews matter. They act as solid social proof for the quality of your business, directly from the customers themselves. As far as free advertising goes, positive reviews and word-of-mouth publicity can do wonders to boost your business’s online visibility and credibility. Customers trust other customers who publish honest accounts of their experiences with
Online Review Sites for Your Business Every business comes to know the importance of an online review. Whether you’re a small business in your city or even a large corporation, online reviews can impact customers’ perceptions, sales, and your business’s brand image in the long run. Customers want assurance before spending their money
Did you know that over 90 million small businesses use Facebook to market their business? Of the many Facebook features for business support and growth, running a Facebook Business Page is one of the most compelling, and the Facebook Business Page cost is something to make sure you are 100% informed on to ensure growth
A Facebook Business Page is an excellent way for your customers to connect with you and find essential information about your business. Over time, you may want to change the name of a Facebook Business page to reflect changing business needs. Did you know that Facebook hosts over 80 million small businesses globally that have
For many business owners, 2021 is all about setting the stage with a fresh perspective and determining what marketing activities you should invest in. It’s a great opportunity to learn which marketing best practices can help you stand out from the competition.