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Customer Reviews

How to Use Reviews in Your Marketing: 8 Tips for Displaying Customer Reviews

The following post was contributed by our friends at G2:   There’s no doubt about it – word-of-mouth marketing is the new normal.  For years now, B2C and B2B companies have embraced review sites like Yelp, TripAdvisor, and G2.com to gather valuable feedback and maintain a pulse on the way their customers are feeling.    But

Local Business

Local Businesses Can Succeed Where Big Businesses Fail

In his December 4 column for the Local Search Association Insider, “Is the ‘End of Personalization’ an Opportunity for SMBs?”, local business and SaaS expert Neal Polachek wonders whether local businesses can realize the promise of personalized marketing at the same time that enterprise marketers are giving up trying.   At Signpost, the answer is

Bad Reviews

How to Respond to Negative Feedback

No business owner is happy to hear that a customer had a bad experience, but receiving negative feedback from time to time is a fact of life. Even the best businesses in the world have a critic or two.   89% of consumers report a willingness to change their negative reviews based on how a

Spring Promo

Spring Promotion Ideas for Family-Friendly Recreation Businesses

Almost a month into Spring, it finally seems as though the icy chill of winter has thawed and is behind us. With warming temperatures children everywhere (along with a fair share of adults) are eager to spend more time outdoors.With the right strategy in place and some preparation, you can enjoy returns all season long,

Auto Services

Promotion Guide For Your Automotive Service Business

September is Automotive Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your auto service and driving more new and repeat business.    Not an auto professional? Don’t worry, we’ll still be sharing insights that will help you to promote  your local business, acquire new customers, and encourage loyalty. Want

Getting More Referrals for Your Home Cleaning Business

August is Cleaning Services Month here on the Signpost Local Marketing Blog! We’ll be surfacing insights and strategies specifically for marketing your cleaning service and driving more new and repeat business.    Not a cleaning professional? Don’t worry, we’ll still be sharing insights that will help you to promote  your local business, acquire new customers, and

Nail Salons: Creating a Referral Program That Works

May is Salon Month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local salon professionals. If that includes you, it’s time to polish up on these proven promotion techniques.

email- marketing

Email and SMS Marketing Tips for your Contracting Business

April is Contracting and Home Services month here on the Signpost Local Marketing Blog! This means that in addition to our usual posts with tips on connecting with customers, marketing strategy, and growing your business, we’ll be sharing insights specifically for local contracting and home services professionals. If that includes you, it’s time to roll up your sleeves