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The Google Review Sticker is a popular and effective way for small businesses to build customer loyalty by allowing customers to leave reviews on their Google listing. Whether you’re a plumber, electrician or even a roofer business, you can use it to your benefit today.
Multichannel marketing is a strategy that companies use to more effectively interact and connect with customers through the use of various different marketing channels. In this day and age, there are seemingly endless options for a business’s marketing channels.
Current assets are assets that can be converted into cash within one year. These include accounts receivable, inventory, and any other liquid asset. A company’s financial position is important, so current assets are a vital part of any business.
An organizational chart is a visual representation of how the various levels and people in a company relate to each other and the chain of command. The concept is simple: Person A reports to Person B, who reports to Person C, and so on. In practice, however, getting that structure right can be tricky for a small business.
Yelp is a website and mobile app that connects people with local businesses. Yelpers (users of Yelp) can write reviews about businesses, share their experiences, and connect with other Yelpers. A Harvard Business School study shows that a 1-star improvement on a business’s Yelp rating can lead to a 5-9% revenue increase.
Whether you own a local business that is just starting out or one that’s been well established for years, pricing strategy is a critical element that you should keep at the top of your mind. Pricing strategy is an important part of a company’s marketing plan. It is the process of defining prices for your services that will enable the company to achieve its goals.
What are Customer Service Scenarios? Customer service scenarios are scripted stories or situations that customer service representatives can use to resolve customer issues. An example of a scenario could be, “A customer calls and says they have not received the product they ordered.” Customer service reps can then follow a script to resolve the customer’s
Review gating is an unhealthy practice that businesses sometimes engage in to boost their star ratings. Read this blog to find out why you should avoid it.
The Importance of Professional Voicemail Greetings Did you know that scripted voicemails can increase sales by 22%? Building an effective voicemail greeting can boost your local business’s perception by giving existing and potential customers the answers they need. A business without a voicemail greeting is like a company with no phones. Imagine a customer trying
Building good customer relationships is imperative to the growth and success of your business, and customer relationship management (CRM) is one way to maintain that function.